A stream of new customers is a rising tide that lifts any kind of small business. More customers mean more sales and they translate into more profit. The main problem is, though, that customers must know that your brand and products/services exist and then choose you over your competition. To make it happen, the first thing to do is to produce a marketing strategy. Yes, the cost is a major obstacle when executing it, but that must not stop you in your tracks. If you play it smart and present an irresistible offer, you will be able to attract customers without breaking the bank.

Employ cost-effective marketing channels

Employ cost-effective marketing channels

The good news is that there are many inexpensive and simple ways to spark and retain consumer attention. While traditional marketing comes with a steep price, digital marketing enables you to engage a huge audience for a fraction of the cost. Take the example of setting up social media profiles and taking part in conversations that take place around the clock. It comes almost free of charge. Even designing a website no longer takes a ton of resources and technical know-how. So, there are no excuses: establish a solid online presence.

Nurture word-of-mouth promotion

At the same time, note that word-of-mouth is one of the oldest and most reliable forms of marketing out there. Not only that, but it is also highly trusted among modern consumers. In order to spur it, you have to actively cultivate strong relationships. In other words, creating an army of happy customers ready to spread the good word around can come only through meticulous work. Beyond everything else, make sure your offerings add real value to people’s lives and solve their practical problems. Nurture great overall customer experience.

Customer service excellence

Furthermore, offer amazing customer service. You need to step up sooner rather than later: be highly attentive and improve your response rates across all touch points. Remember that using proper channels of communication is paramount to success in this area. Yes, social media is all the rage, but tools like the good old telephone remain a staple. For example, selecting 1300 numbers can help small businesses reach the Australian audience and build trust. You can even offer 24/7 customer service by complementing the efforts of human representatives with chatbots.

Customer service excellence

Rewards and incentives

Moving on, figure out ways of motivating and incentivizing your customers. The best way to go about this is to launch referral and reward programs and treat people to free products/services, gift cards, promotional items, coupons, discounts, special deals, etc. These tactics act as powerful customer magnets and make the right first impression as well. Another fruitful strategy is to hold a contest via channels such as social media. You could, for instance, ask followers to post pictures of themselves using your products and give cool rewards.

Traditional marketing

The digital boom has reshaped the business world, but it has not rendered traditional marketing obsolete. In fact, the old-school approach could make a lot of sense for your business. So, explore these tried and tested avenues. Printing and distributing flyers is an effective way of boosting visibility and spreading brand recognition in the local landscape. There is also no shortage of free tools for designing them fuss-free. The main takeaway is this: use tactics that work for your target audience, not those that are trendy and posh right now.

Traditional marketing

To win customers over, you cannot act on a hunch. Instead, do your research and develop a deeper understanding of your audience. Work out a marketing strategy and uncover the best ways to get in front of people. Combine different methods and channels to maximize success and influence consumer behavior. Feel free to experiment and think outside the box. Just try to look beyond mere sales pitches and self-promotion. Give people strong reasons to trust and love you.

It is time to turn prospects into brand ambassadors and advocates! 

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