With pollution and global warming posing a serious threat to our planet, the hottest topic around the world seems to be – going green. In business, numerous established companies have already realized the financial and marketing potential of being friendly to the environment. However, many companies are still trying to catch up, which opened the market to innovative green startups. By choosing a startup that promotes a sustainable business model, entrepreneurs can tap into the underexploited demographic of consumers willing to lead a green and sustainable lifestyle. To help you choose your own eco-friendly path, here are some lucrative sustainable business ideas that might inspire you to go green.
Putting a Green E in E-Commerce
It is a well-known fact that more and more consumers are shopping online. Online retailers accommodate the same demographic of clients as do standard physical shops, so there is an opportunity to create an eco-friendly E-commerce startup. When starting an online store, you can follow the example of leading E-commerce companies, and attract clients who only go with green, organic, or recycled products. Catering to a more specific demographic, green E-commerce startups can create a network of eco-friendly manufacturers, facilitating the sale of their products to consumers willing to buy such items.
Developing a Green App for a Green Lifestyle
Another green opportunity for entrepreneurs looking to go digital can be the development of green apps. The focus of the app can be a guide to users willing to achieve a greener lifestyle, by providing necessary information on recycling and upcycling, how to conserve energy at home or work, or where to find organic or recycled products. Alternatively, the focus can be on education, and creating fun apps or games that can teach both kids and adults how to be more eco-friendly. In addition, a green app developer can promote their services to other sustainable business, and create apps that can benefit the client.
Creating a Green Fashion Selection
With a great deal of fashion companies putting the “green” tag on their clothing, it is creating opportunities for organic or recycle tailor manufacturers. By using organic cotton and wool, and reusing fabric scraps a fashion label can create modern fashion pieces without harming the environment. Additionally, green clothing brands can use their “eco-friendly” tagline to market themselves to fashion distributors or clothing outlets, who can facilitate the sales until you gain better brand gains recognition.
Advising Others to Be Green
As numerous industries look to take advantage of the green initiative in order to attract potential leads, they are prepared to seek out professionals to aid them in achieving their goals. This gives eco-oriented experts a chance to create consultancy startups and improve the way others handle their business. In this business model, consultancy startups work side by side with like-minded experts from other fields in order to create sustainable solutions from the ground up. Geotechnical engineering consultants can advise clients on how to develop a sustainable infrastructure, designed by an eco-architect, housing a production line of organic products created with the help of certified chemist consultants, afterwards, marketed by outsourced green marketers.
Planning Events Beneficial to the Environment
Business events can leave an environmental footprint, as they create sizeable amounts of waste and use large quantities of power and water. Green event planners can step in, and use their expertise to lower the damage on the environment. Their event-planning skills can be put to use in finding green eco-friendly venues, sustainable accommodation for guests, recycled materials and organic caterers. Moreover, businesses are able to take financial advantage of environmental subsidies and boost the positive image of the company, while green event planners can help other eco-friendly startups and raise awareness within the business community, at the same time.
In the end, consumers across the world are well-aware of the impact we all have on our environment. Companies, who go green, have the ability to leave a smaller environmental footprint, raise awareness, tap into the market of consumers looking to buy a “green” label and market themselves as a sustainable startup.