USD per year
About the role
TL;DR: We’re winning deals against billion-dollar legacy payroll providers. And we’re looking for a founding AE to help build, refine, and amplify our sales playbook. This is a chance to take on a career-defining role: work directly with the founding team, run the full sales cycle, shape GTM, and prove why Hammr is beating legacy payroll ;). If you’ve got a chip on your shoulder, love to win, and the thought of displacing legacy providers fires you up…then keep reading.
About Hammr 🔨
We’re modernizing payroll and HR for the $2.2T US Construction industry (think: Rippling for Construction). We’re actively powering payroll & HR for the teams that lay our roads, build our bridges, stand our buildings, and improve America’s infrastructure. Our industry has been running on legacy payroll platforms built decades ago. And generic payroll systems like ADP and Paychex weren’t designed for construction and they break under the needs of prevailing wage, certified payroll, and construction-specific workflows. Contractors who’ve switched from ADP, Paychex, or QuickBooks to Hammr have:
- Cut their payroll operations by up to 90%
- Eliminated the reliance on Excel spreadsheets entirely
- Consolidated tools that never worked together in the first place
Our customers not only save time and money - they make more money + get more profitable. Our founding team has deep domain expertise in construction and tech, having built things from the ground up like one of the most-followed construction podcasts to building the foundation of Superhuman as its 6th engineer. We’ve raised ~$5M from Y Combinator, Soma Capital, Pioneer Fund, leaders from Procore, Autodesk, HammerTech, a16z, GitHub, Product Hunt, and some of the most respected construction companies in the US.
Why We’re Hiring
- We’re consistently winning head-to-head against multi-billion-dollar legacy providers. Now we’re accelerating that advantage.
- To accelerate growth by partnering directly with our CEO and founding team on GTM strategy, pipeline execution, and closing key accounts.
- To lead and grow our sales motion across inbound/referrals, outbound, outbound events.
- To help build the foundation for Hammr’s future sales organization and become a strong leader as the team scales.
What This Role Is About
This isn’t a typical AE job. You won’t just follow a playbook; you’ll also help build and amplify it. You’ll own the full cycle: prospecting, demos, negotiations, and closes. You’ll experiment with GTM strategies alongside our team. You’ll collaborate with the team to bring sales insights directly into product sprints. And you’ll be on the front lines proving every day why Hammr is winning where legacy payroll is failing.
Why This Role Is Different
- You’ll create, not just execute: Instead of inheriting a rigid playbook, you’ll design and refine the blueprint that future AEs will follow.
- You’ll have outsized influence: The feedback you bring in from the field won’t just impact your quota - it will shape and amplify Hammr’s product, pricing, and GTM.
- You’ll get career-defining exposure: Most AE roles keep you in the sales lane. At Hammr, you’ll have the opportunity to have your hands in growth, product, partnerships, and revenue.
- You’ll bet on yourself: This isn’t a “spoon-fed” sales job. We’re looking for a scrappy hungry operator who sees the upside in joining an early-stage startup where success means acquiring new customers delighting customers and helping us shape the future of construction payroll.
Why Hammr Is A Unique Opportunity
- De-risked early-stage PMF: We’re early enough that every deal you close moves the needle. And we’ve already cleared the riskiest hurdles: paying customers proven demand case studies customer love strong retention and a mission-critical product.
- De-risked sales: You’re not walking into a completely blank slate. We’re already proving demand handling objections laying groundwork but there’s still plenty of work ahead. We want someone to refine experiment accelerate GTM further.
- Massive $2.2T market: Construction is one of largest industries in world yet still under-digitized most contractors stuck in spreadsheets fighting generic payroll software from 90’s broken workflows this is opportunity.
- Clear competitive edge: Generic payroll providers can’t keep up with realities of construction it’s why we’re winning deals against incumbents 100x our size.
- Community + brand: From our Bred To Build construction podcast to one of most-followed construction social channels deeply embedded in industry served.
- Sticky product: Payroll is mission-critical with purpose-built products Hammr has become undeniable painkiller for payroll migraines burnt out teams. Once contractors move to Hammr they stay fall in love expand product use.
What We’re Looking For
- 3+ years in quota-carrying B2B SaaS sales role
- Track record consistently hitting/exceeding quota
- Full-cycle sales experience: prospecting → demo → negotiation → close
- Confidence selling into SMB mid-market including five/six-figure deals
- Strong communicator who can connect with CFOs controllers HR execs
- Operate like trusted advisor (listen diagnose then prescribe/sell)
- Effective building rapport in-person or selling over Zoom
- Owner’s mindset: creative scrappy proactive
- Hungry to grow personally professionally with Hammr
Bonus points for:
- Selling into construction
- Familiar with payroll or accounting concepts
- Startup experience (Series B or earlier)
Soft Requirements:
- Competitive: love to win head-to-head against legacy competitor beating last month numbers fast response to prospect
- Be an owner: self-directed proactive unafraid disqualify bad fits fill or iterate gaps without being asked
- Builder mentality: thrive ambiguity like figuring things out create process instead waiting
- Resilient + gritty: startups are hard love arena follow up push deals find creative paths not discouraged when tough
- Clear communicator: simplify complex products plain language adapt tone CFO Executive Admin confidently handle objections
- Help first sell second: lead listening ask sharp questions solve specific problems don’t just run slides pitch features
- Curious + product-minded: care how product works dive deep understand bring insights back make Hammr better don’t blindly sell
- Constantly growing: resourceful always improving refine process sharpen sales skills apply new learnings help team win
Benefits
- Competitive base + uncapped commission + equity
- Health Dental Vision 401(k)
- Opportunity shape sales org ground up
Hammr is the all-in-one platform for construction companies to manage their back office. Top contractors use Hammr for payroll, prevailing wage, HR and operations. The mission is to help contractors spend less time on admin work, so they can focus on growing their business and investing into their biggest asset - their people. Founded by a team with experience in construction and tech, Hammr aims to accelerate America's infrastructure by equipping contractors with modern tools. The platform offers next-gen payroll, HR, and field tools that save hundreds of hours, reduce payroll workloads by up to 90%, ensure compliance, increase profits, and provide real-time visibility into labor and job costs.
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