Affiliate Marketing Lead, Shop

Location: Remote - Americas
Department: Growth

About the role

About Shop

Shop is the consumer brand inside Shopify. Shop has hundreds of millions of users and lets customers discover new brands, pay quickly and safely via Shop Pay, and track deliveries.

About the Role

We are building Shop's paid acquisition channels. Affiliate is one of them, and it is yours to build and run. This is a hands-on role. You will pick the platform, sign the publishers, wire the tracking, set the payouts, watch for fraud, and prove the channel is worth the money. You will help shape the strategy and own the execution. The mandate: take affiliate from proof of concept to an always-on program with clean tracking, healthy economics and a defensible read on incrementality. You will work with paid media, data, product, creative, Legal, Finance, and external partners to build a new growth capability inside Shop.

Build the program: Select and manage the affiliate platform or network. Own the account setup, tracking implementation, terms, and the partner-facing program details.
Recruit publishers: Source and onboard partners across content and editorial commerce, cashback and rewards, loyalty apps, deal sites and browser extensions. Decide which categories we want, and which we don't.
Own the economics: Set and negotiate commission structures by partner and by action. Model payback, watch cost per install and cost per new buyer, and cut what doesn't pay.
Wire the tracking: Own mobile and web attribution end to end: deep links, deferred deep links, postbacks, install and event tracking, and the QA to prove each link works before it goes live.
Prove incrementality: Last click will flatter this channel. Build the tests that show real lift — holdouts, geo tests, coupon and cashback exclusions — and report the honest number.
Police it: Monitor for fraud and policy abuse: install farms, cookie stuffing, trademark bidding,...