USD per year
The Role:
As our ASO Specialist, you will be responsible for building and executing scalable App Store Optimization strategies across iOS and Android for products. You’ll work cross-functionally with SEO, Product, Design, and Growth teams to improve visibility, increase conversion rates, and support user acquisition in new and existing markets. This role will blend hands-on execution with strategic thinking and is ideal for someone who thrives in a multilingual, multi-market environment. You’ll play a critical role in unifying our organic presence across web and mobile.
What You’ll Do:
Drive ASO Strategy Globally: Own and optimize ASO efforts across Google Play and Apple App Stores in key and emerging markets. Keyword Research & Localization: Conduct keyword research using leading tools and local insights. Work with translators/regional teams to scale metadata localization effectively. Creative Asset Optimization: Partner with Design and Product teams to test and optimize store assets (screenshots, app icons, videos, etc.) for conversion across markets. Performance Measurement & Experimentation: Define and track KPIs. Design and analyze A/B tests on store creatives and metadata. Multimarket Expansion: Identify and prioritize international growth opportunities based on market research, competitive analysis, and store performance data. SEO Integration: Collaborate with the SEO team to align landing pages, keyword targeting, and content campaigns with app store strategies for a unified organic acquisition funnel. Tooling & Automation: Recommend and implement ASO tools, workflows, and reporting systems to drive operational excellence. Cross-functional Collaboration: Work closely with Product Marketing, SEO, Analytics, and Growth Engineering to integrate ASO with broader acquisition initiatives.
What You Bring:
5+ years of experience in SEO and how it complements ASO strategies. Solid experience in ASO with a strong understanding of both Google Play and Apple App Store ecosystems. Demonstrated experience scaling ASO efforts in multiple languages/markets. Proven ability to drive measurable improvements in app rankings, impressions, and install conversion rates. Experience with ASO tools like AppTweak, SensorTower, AppFollow, Mobile Action, or equivalent. Strong analytical skills and familiarity with tools like Looker, Google Analytics, Firebase, App Store Connect, and Google Play Console. Experience working with creative teams to optimize app store assets based on market trends and cultural preferences. Comfortable working cross-functionally in a fast-paced, collaborative environment. Strong written and verbal communication in English. Additional languages are a plus.
Ready to help millions discover better internet tools?
Apply today and help shape the future of private, ethical technology.
Proton stands for privacy. Always has, always will. Proton is committed to putting people before profits and building a better internet with privacy-first services such as Proton Mail, Proton VPN, and others. The company has more than 500 team members from over 40 nationalities, serving tens of millions of users globally. Proton is one of Europe’s fastest growing tech companies focused on privacy and security.
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