Job Title: Bigpay - User Growth Lead - Latam Location: Hong Kong Remote Work Info: Full-time: Remote (work-from-home arrangement; may vary depending on the work nature of the business team) Employment Type: Full-time Experience Level: 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles. Salary Info: Competitive salary and company benefits (no specific figures provided)

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

We are looking for a highly entrepreneurial and data-driven User Growth Lead to drive customer acquisition, engagement, and ecosystem expansion for Binance’s BigPay platform. This role will focus on the LatAM market before expanding into broader global platform growth initiatives. You will work at the intersection of product, marketing, partnerships, and operations to build scalable user growth strategies across fintech, crypto payments, and platform ecosystems. The ideal candidate understands both traditional growth mechanics and emerging fintech user behaviors, especially in crypto payment and crypto card adoption. This role requires someone who can think beyond conventional acquisition channels, identify new user segments, and execute innovative growth campaigns with measurable business impact.

Responsibilities

User Growth Strategy

Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets.
Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems.
Identify new growth opportunities, untapped user personas, and emerging market trends.
Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition.

Product & Marketing Collaboration

Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution.
Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized.
Drive cross-functional growth initiatives across multiple stakeholders and regional teams.

Campaigns & Events

Organize and execute user growth campaigns, online/offline events, and ecosystem activations.
Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption.
Develop campaigns inspired by successful fintech growth models (e.g., ecosystem/channel-based acquisition similar to leading digital banks).
Create innovative acquisition channels and community-driven engagement programs.

Data-Driven Growth Execution

Own growth KPIs including acquisition, activation, engagement, retention, CAC (Customer Acquisition Cost), and ROI metrics.
Use data insights, experimentation, and growth analytics to optimize campaign performance.
Establish reporting frameworks and continuously improve growth funnels through testing and iteration.

Ecosystem & Market Expansion

Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems.
Explore strategic partnerships and platform collaborations to accelerate user growth.
Help define regional growth playbooks that can scale globally.

Requirements

5+ years of experience in user growth, growth marketing, product growth or platform growth roles.
Strong understanding of user growth concepts,lifecycle management,and acquisition channels.
Experience in fintech,digital banking ,crypto payments ,crypto cards or related financial ecosystems .
Proven experience launchingand scalinggrowth campaignswith measurable business outcomes .
Strong analytical mindsetwith experience using data to drive decision-making .
Abilityto work cross-functionallyacross Product ,Marketing ,Operations,and Business teams .
Entrepreneurial mindsetwith abilityto explore non-traditionalgrowth opportunitiesand new customer segments .
Experiencein LatAM marketsis highly preferred .
Excellent project managementand execution capabilities .
Experiencein platform ecosystemgrowth or e-commercegrowth strategies .
Familiaritywith referral systems ,partnership-ledgrowth ,and community-drivenacquisition .
Experienceworkingin high-growth startupsor fintech environments .
Knowledgeof crypto/web3user behaviorand payment ecosystemsis a plus .

Why Binance

Shape the future withthe world’s leading blockchain ecosystem
Collaboratewith world-class talentin a user-centric global organizationwith a flat structure
Tackle unique ,fast-paced projectswith autonomy inan innovative environment
Thrive ina results-driven workplacewith opportunitiesfor careergrowth continuous learning
Competitive salary company benefits
Work-from-home arrangement(the arrangementmay vary dependingon the work natureof the business team)

Skills Mentioned:

User Growth Strategy & Execution
Customer Acquisition
Activation
Retention
Engagement
Campaign Management
Data Analytics & Experimentation
Growth KPIs (CAC & ROI)
Product-Led Growth
Ecosystem Partnerships
Cross-functional Collaboration (Product/Marketing/Data/Business/Operations)
Project Management
Fintech Knowledge (digital banking/crypto payments/crypto cards/embedded finance)
Emerging Market Trends Analysis (especially LatAM)
Referral Systems
Partnership-led Growth
Community-driven Acquisition
E-commerce Growth Strategies
Startup/Fintech Environment Experience
Crypto/Web3 User Behavior Understanding