Brand & Community Lead, Pressable

Pressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of Automattic, we bring deep WordPress roots and technical excellence to every customer experience. With strong momentum in the mid-market and agency segments, we’re looking for a Brand & Community Lead to define how Pressable shows up in the world → from our visual identity and storytelling to our community presence and activations.

About the Role

This fully remote role is about building brand love and recognition. You’ll own the Pressable brand voice, identity, and narrative across every channel, making sure everything we publish, sponsor, and share feels unmistakably “Pressable.” You’ll drive awareness, engagement, and advocacy through creative content, community partnerships, and brand activations. That includes our social channels, sponsorships, affiliate and influencer programs, and WordPress community presence—as well as hero content and storytelling that elevate how people perceive our brand. You’ll collaborate closely with Product Marketing, Demand Gen, and Growth to ensure our brand shows up with consistency and intent. You’ll bring new ideas for how to expand our presence through events, content formats, channels, and partnerships. This is a high-visibility, cross-functional role for someone who’s equal parts creative and strategic, with the confidence to steward a brand and the curiosity to experiment with new ways of building awareness.

Key Responsibilities

• Brand Strategy & Identity
• Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
• Ensure consistency and quality across messaging, creative, and customer communications.
• Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
• Content & Storytelling
• Oversee creation of hero brand content and customer stories.
• Partner with agencies and freelancers to produce content that elevates our brand and community.
• Use AI tools to accelerate production,...