Brand & Content Marketing Lead - Digital Experience
United States
Full Time
7 hours ago
Senior LevelMarketingWorldwide
Over $120K

USD per year

Job Description

Job Summary

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Brand & Content Marketing Lead for our Digital Experience group and help us do what we do best: propelling business forward. This will be a remote role working out of your home office in the United States but due to being on a global team, we need folks to be in CST or EST area realistically. At Progress, we help organizations solve complex business challenges with trusted software and exceptional experiences. We're looking for a strategic storyteller, content leader and community builder to help shape how audiences discover, trust and advocate for products within our Digital Experience portfolio. As AI transforms how people research and evaluate technology, influence increasingly comes from trusted voices, communities, customers, creators, and AI-powered discovery experiences. In this role, you'll drive awareness through compelling content, thought leadership, customer advocacy, influencer relationships and community engagement. You'll help establish as a trusted voice with the Digital Experience space while increasing visibility across traditional and emerging discovery channels.

In addition, you will also:

Content Strategy, Storytelling & Market Narrative

  • Lead the development of content and storytelling programs that strengthen awareness, engagement and market perception for products within the Digital Experience portfolio.
  • Serve as both strategist and creator, personally developing key thought leadership while driving cross-functional teams to create and publish high-impact contentincluding thought leadership, customer stories, blogs, executive content, webinars,and videos.
  • Help shape and evolve the market narrative,messagingand brand voice across content,community,influencer,and advocacy initiatives.
  • Define and execute a content and editorial strategy aligned with business goals,product prioritiesand audience needs.
  • Serve as both strategistand creator,developingand overseeing high-impact content across multiple formats including thought leadership,customer stories,blogs,executive content,webinars,videos,social content

nd educational resources.

  • Develop compelling narratives that connect customer challenges, usiness trends,

nd product innovation. Community, Advocacy & Customer Engagement

  • Build programs that empower customers,

nd partners to become advocates for our brands.

  • Develop relationships with customers to better understand their challenges.

Influencer & Ecosystem Engagement

  • Develop relationships with influencers who shape conversations in our markets.

AI-Era Awareness & Discovery

  • Help position our brands for success as discovery increasingly shifts toward AI-powered experiences.

Your background:

  • 7+ years of experience in content marketing ,community marketing ,advocacy ,influencer marketing or product marketing .
  • Exceptional storytelling ,writingand editorial skillswith the abilityto translate complex technology concepts into engaging narratives .
  • Experience buildingand scalingcontent programs that drive awareness ,engagementand business impact .
  • Proven abilityto build relationshipsandinfluenceacross customers ,creators ,partners,and internal stakeholders .
  • Strong relationship-building skillsand experience engaging customers,influencers ,media ,partnersand industry experts .
  • Understanding of how audiences discoverandevaluate technology in modern digitaland AI-powered environments .
  • Experience using or experimentingwith AI-powered tools ,agentsand automated workflows to improvecontent creation,research,audience engagementand operational efficiency ,or a strong willingnessto learnand adopt emerging technologies .
  • Experience working in B2B SaaS ,enterprise software ,technology or digital experience markets .
  • Curiosityanda fierce spirit of experimentation .

Additionally,it would be beneficial if you have:

  • Experiencewith AI-drivencontent strategy ,search visibility or emerging discovery channels .
  • Experience supportingproduct launchesandintegrated go-to-market programs .
  • Familiaritywith community-led growth ,creator marketing,and ecosystem development strategies .
  • Experience workingwith CMS ,collaboration ,document management,developer or digital experience technologies .

Base Salary Range: $140125 - $173250 This position is also eligibleto participatein our performance-based annual corporate bonus plan.Final base compensation is determined by a numberof factors including but not limitedto job-related skills education demonstrable experience,and allowancefor futureand continued salary growth.We also offera robust benefits package with details below. If this sounds like youand fits your experienceand career goals,we’d be happyto chat.

What we offer in return is the opportunityto experiencea great company culturewith wonderful colleagues to learnfromand collaboratewithandalso to enjoy:

  • Medical,dental vision life & disability,and financial benefits(including 401(k) retirement savings plan.Tuition Reimbursement program.Additional voluntary benefits including crucial illness/hospital indemnity identity theft protection auto & home insurance legal,and pet insurance.
  • Competitive salary bonus,and best-in-class Employee Stock Purchase Program(ESPP) with a 27-month lookback.
  • Flexible paid vacation time paid day off for your birthday,and company holidays.A varietyof leave plans including Parental Leave.
  • Employee Assistance Program(EAP)andan employee well-being program focusing on physical mental,and financial health.

Apply Now!

LI-remote

Together,we Make Progress

Progress is an inclusive workplace where opportunities to succeed are availableto everyone.As amulticultural company serving aglobal community,we encouragea wide rangeof points of viewand celebrateour diverse backgrounds.Our unique combination of perspectives inspires innovation connects us to our customersand positively affectsour communities.It is onlyby working togetherandlearning from each otherthat wemake Progress.Join us!

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