Brand Design Lead

Location: Remote At Doist, our mission is to empower people with simple yet powerful tools. We're a multidisciplinary, fully-remote team passionate about creating products like Todoist and Twist that improve people’s lives. We innovate new solutions to old productivity challenges and rethink how productivity tools are made.

Our Core Values

Ambition: Aspire to make a significant impact, set high standards, and solve high-impact issues.
Mastery: Care deeply about work quality, continuously learn, push limits, and balance intense work with complete disconnection.
Independence: Deliver on time, keep your word, take ownership proactively, and remain accountable with little or no direction.
Communication: Communicate clearly, keep others informed, speak respectfully, foster warm relationships, and navigate social situations appropriately.

We invite you to visit our blog to learn more about us, our values, and how we work.

Your Team & Role

As Brand Design Lead at Doist, you will shape and maintain the Todoist brand ensuring its visual identity aligns with business objectives and resonates with the audience. You will lead brand evolution with the design team and collaborate across departments for powerful visual communication. The role balances creative vision with data-driven decisions and embraces emerging technologies.

Key Responsibilities

Lead creative direction of the brand; craft and evolve visual brand identity; develop systems for consistency aligned with company goals.
Lead and mentor the brand design team (two graphic designers and one motion designer).
Collaborate cross-functionally to create campaign assets and in-app experiences aligned with business goals and brand identity.
Work with Head of Design and Product Design Leads to ensure consistency across touchpoints and elevate Doist Brand & Design.
Contribute to and maintain shared design system and component library.
Find innovative solutions leveraging emerging technologies like AI to empower the team.
Manage relationships with in-house talent and freelancers to expand creative capabilities.
Use data and user insights to refine design solutions continuously.
Oversee design projects with clear communication and efficient project management.

You’ll thrive if you are:

A visual storyteller with a strong portfolio showcasing compelling brand identities.
Experienced in leading design teams.
Committed to continuous learning; stay at forefront of design trends & new technologies (including AI tools for prototyping, building tools, or improving workflows).
Skilled at balancing creative thinking with analytical decision-making.
Resourceful; excited by creating high-impact work within budget constraints.
A natural collaborator building strong cross-department relationships.
Self-motivated; thrive in remote work environments.
Passionate about Doist’s mission.

Requirements

Must have:

Proven experience in team lead/management roles and senior-level brand or visual design roles.
Strong portfolio demonstrating skills in marketing channels and brand identity development.
Experience establishing/maintaining AI workflows for asset production, templating, iterating without sacrificing brand quality.
Experience contributing to/maintaining shared design systems/component libraries.
Experience measuring/improving design performance.
Ability to work asynchronously with clear proactive communication.

Nice-to-haves:

Experience in B2B SaaS.
Skills in illustration and animation.
Experience with user research and conducting interviews.