Job Description for Content Lead at ScraperAPI (saas.group)

Profile Overview

• Role: Content Lead
• Location: Remote, Europe
• Team: Part of ScraperAPI, a brand under saas.group
• Mission: Bring structure, focus, and direction to content supporting the business.
• Responsibilities include owning the "why" behind content creation, target audience, and contribution to demand, positioning, and go-to-market (GTM) priorities.
• Collaborate with Head of Marketing and lead Content Manager.
• Immediate impact goals (first 3-6 months):
• Clarify content's role in GTM strategy across awareness, consideration, activation, retention stages.
• Establish content themes, audience priorities, editorial principles aligned to ICPs (Ideal Customer Profiles), key use cases, product value.
• Introduce performance-driven content thinking by defining success metrics and using data for prioritization.

Responsibilities

• Set and own content strategy aligned with business goals and GTM priorities.
• Define content themes, narratives, messaging across customer journey.
• Plan and prioritize content initiatives across campaigns and GTM efforts.
• Manage and mentor Content Manager with clear direction.
• Review content briefs and outputs for quality and consistency.
• Use performance insights to refine content investment.

Requirements / What You Bring

• Minimum 5 years hands-on professional content experience.
• 12 years experience leading or owning content strategy.
• Strong analytical mindset linking content to business outcomes.
• Balance between strategy and execution in content work.
• Experience managing or mentoring at least one writer or content manager.
• Proven examples of supporting demand, pipeline, or GTM goals through content.

Benefits / What9s in it for You

• 100% remote work with ultimate flexibility in location and schedule.
• High-trust environment with autonomy in problem-solving supported by team.
• Minimal bureaucracy; efficient work culture focused on steady momentum.
• Small, friendly team culture with mutual support and fun atmosphere.
• Access to a network of entrepreneurial SaaS professionals for knowledge exchange.
• Flexible time off policy for recharging.

About saas.group

• Founded in 2017; mission to accelerate promising B2B SaaS ventures.
• Portfolio includes 23 brands; nearly 350 employees across 50+ countries working fully remotely.
• Focus on acquiring small software companies and growing them into industry leaders.
• Emphasis on diversity, inclusion, innovation, excellence, fairness.

Equal Opportunity Employer Statement

saas.group is committed to diversity and inclusion. All qualified applicants will be considered without regard to race, color,...