Content Lead

Austin, TX Onsite Marketing

Why join us?

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work — backed by real-time cost data, intuitive design, and workflows that "speak contractor." With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we're becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Content Lead at Handoff

We’re hiring a Content Lead to build and own our content strategy from the ground up—creating a repeatable playbook that drives growth through SEO, high-quality storytelling, and cross-channel distribution. In this role, you’ll define how content contributes to acquisition, shape our messaging, and ensure everything we publish is both high-impact and scalable. This role is ideal for someone who combines strong copywriting skills with strategic thinking—someone who has not only created content, but has built systems and playbooks that consistently generate results. You thrive in fast-paced environments, take ownership end-to-end, and are excited to turn content into a core growth engine.

What you’ll do

Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
Partner with Product, Sales, and Customer Success to translate real user insights into content.
Establish clear KPIs and reporting to measure content performance and inform decisions.
Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
Collaborate with content marketers and external contributors to scale production effectively.
Continuously refine strategy based on performance data, market trends, and company priorities.

About you

5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
Experience working cross-functionally with product, sales, or customer-facing teams.
Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
High ownership and bias toward action in fast-paced, evolving environments.
Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
Bonus: Exposure to product marketing, storytelling, or technical product education.

What we offer

Competitive Salary + Equity
Unlimited Paid Time Off (PTO)
401(k)
Medical, Dental & Vision Insurance
Life & Disability Insurance
Flexible Spending Account (FSA)
Dependent Care FSA (DC FSA)
Relocation Allowance
Top-Notch Equipment - Choose your laptop!
Team Offsites

Location: Austin, TX Remote work: Onsite Experience level: 5–7+ years in relevant roles Employment type: Not explicitly stated (implied full-time) Skills/Technologies mentioned:

Content marketing strategy development
SEO strategy including keyword research & topic clustering
Tools like SEMrush or Ahrefs
Copywriting
Cross-functional collaboration (Product/Sales/Customer Success)
Data-driven decision making
Content performance measurement & KPI reporting