About the Role

We’re hiring a Content Lead to build and own the content engine that defines Bunkerhill’s category in healthcare. This is not a traditional content marketing role. You will not be handed a content calendar or asked to execute against pre-defined briefs. Your role is to take real customer and product signal and translate it into a consistent stream of high-quality content aligned with the core themes, narratives, and messages we want to drive as a company. You will work closely with customers, forward-deployed engineers, and company leadership to extract insights and turn them into content across formats—case studies, thought leadership, social, webinars, video, and more. You will also own distribution, ensuring that what we produce shows up in the market and drives visibility. We care less about hitting a fixed number of posts and more about building a repeatable engine that makes Bunkerhill feel present, relevant, and inevitable in this category. This is a high-ownership role. You will define how content gets created, how it gets distributed, and how the system improves over time.

What You’ll Do

Content Creation & Narrative Development

Own end-to-end creation of content across formats: case studies, thought leadership, social, webinars, video, and more
Work directly with customers to extract real outcomes and turn them into compelling, human-centered narratives
Partner closely with forward-deployed engineers, founders, and internal teams to understand product developments, deployments, and real-world impact—and translate these into the right content formats (e.g., case studies, customer spotlights, thought leadership, launch narratives)
Translate technical and operational work into clear, engaging, and credible content
Maintain a high bar for storytelling, clarity, and usefulness—AI should assist your thinking, not replace it

Content Systems & AI-Assisted Execution

Design and build a repeatable content engine that connects company priorities, customer signal, content formats, and distribution channels
Structure and maintain core narratives, customer outcomes, and product developments so they can be easily turned into content
Build and operate AI-powered workflows that increase the speed, consistency, and scalability of content production
Develop systems (e.g., content pipelines, repurposing engines, tracking systems) that reduce manual work and increase leverage
Partner with leadership to shape voice and presence, especially for founder-led content
Track performance at a high level and refine approach based on what resonates