Content Marketing DACH

Job description

As Content Marketing Manager DACH, you own the regional content strategy and execution — from narrative and messaging to hands-on production and repurposing. You’ll be the go-to person for content quality and brand consistency in the DACH region, partnering closely with the regional go-to-market function and the global content team to drive measurable impact across pipeline, brand awareness, and organic visibility. Responsibilities Content Strategy & Roadmap (≈40%)

• Own and maintain the DACH content roadmap aligned with regional marketing priorities and commercial goals.
• Be the tone-of-voice guardian for DACH: ensure content is consistent with Tellent’s positioning and brand standards across channels
• Partner with the Regional Campaign Manager to develop campaign concepts and ensure every asset meets a high bar for clarity, relevance, and conversion.
• Partner with the Head of Marketing to support PR initiatives, turning brand moments into repeatable visibility and authority.

Content Creation & Management (≈40%)

• Create standout customer advocacy content (case studies, testimonials, quotes, video highlights, review narratives).
• Write and ship creative high-quality content across the funnel: emails, nurture flows, landing page copy, social posts, ad copy, event assets.
• Manage and brief freelancers/partners when needed (e.g., long-form assets, multimedia), including:
• clear briefs, outlines, messaging guidance
• editing, feedback, and QA
• delivery timelines and stakeholder alignment
• Repurpose PR coverage and brand moments into content bundles (blog, social, newsletter, nurture sequences, sales enablement snippets).

SEO & Evergreen Content (≈20%)

• Review, edit, and provide feedback on freelance-produced content (e.g., blogs, guides, social posts) to ensure quality, regional resonance and brand alignment to support long-term evergreen content and SEO goals.
• Monitor and report on content and SEO performance (e.g., organic sessions, rankings, branded search visibility, conversions).
• Collaborate with the global content team on SEO + LLM/search initiatives (≈1 day/week) to strengthen overall discoverability and content performance.

​​Your 12-month journey as a Content Marketeer In your first 3 months

• Become fluent in Tellent’s products, ICP, differentiators, and the DACH HR market.
• Build relationships across Marketing, Sales, Product, and CS to understand what prospects and customers care about.
• Audit existing DACH content and launch a clear regional content roadmap with priorities,...