Content Marketing Specialist

Location

United States Growth Marketing / Full-time - Remote / Remote

Job Description

Articulate is seeking a results-oriented Content Marketing Specialist to be a driving force in the content marketing engine. The role involves executing core content activities such as blog post creation, long-form content development (guides, datasheets, courses), and exploring innovative content formats for the Articulate brand. This position contributes directly to the content strategy for growth programs, ensuring messaging is adapted effectively across all stages of the marketing funnel to achieve conversion goals. The Content Marketing Specialist will be part of a team crafting messaging and assets to meet revenue and conversion goals. The role requires developing a core understanding of customers, brand, and industry while supporting expansion opportunities. The candidate should be creative, tenacious, adaptable, a strong communicator, and a proactive team player.

What You'll Do:

• Content creation: Independently create diverse high-quality marketing assets including blogs, thought leadership guides, product brochures, web copy, and e-learning courses.
• Cross-functional partnership: Collaborate with Acquisition, Integrated Marketing, Lifecycle, Global Marketing, Enablement, Sales, and Customer Success teams to align messaging and positioning. Represent the Content Team for growth programs such as launch campaigns and acquisition marketing programs.
• Market insight: Support efforts for core L&D audience while expanding into new domestic and global market segments.
• Innovation: Research, propose, and test new content types and channels to better engage target markets.
• Program Ownership & Support: Own and execute content programs aligned with Articulate’s growth marketing strategy. Collaborate cross-functionally to identify content needs, prioritize initiatives, and deliver high-impact assets supporting growth campaigns, product releases, sales enablement, customer success programs, and key industry events.

What You Should Have:

• 2-5 years of content marketing experience at a B2B SaaS company
• Exceptional communication skills; proven storyteller, compelling writer, detail-oriented editor
• Solid understanding of content's impact on pipeline generation and website traffic
• Understanding of content marketing funnel, relevant channels, metrics for revenue goals
• Familiarity with SEO best practices; developing understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• Proven ability to work cross-functionally in dynamic environments
• Proactive problem-solver with excellent time-management skills; able to prioritize competing projects with minimal direction
• Bachelor’s degree or higher

Salary Information

$60,900 - $80,666 a year (for all US locations except Washington state) Bonus eligible Compensation decisions consider skill sets, experience/training,...