CRM Manager

US - Remote Ezra - Growth Remote Full-time Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future. Role Overview The CRM Manager, Ezra, at Function Health will lead the development and execution of customer- and lead-facing, multi-channel CRM campaigns across email, SMS, push, and direct mail. This role will drive existing Ezra customers to rebook scans annually while nurturing prospective leads to schedule their first scan. Working cross-functionally, this role will craft targeted, data-driven messaging and continuously optimize strategy through testing and performance analysis—driving key actions such as first-time bookings, annual re-scans, and cross-selling Function memberships to ensure customers remain engaged and maximize the value of their Ezra experience. Key Responsibilities

Develop and execute end-to-end CRM campaigns from concept to delivery across multiple channels (email, SMS, push notifications, and direct mail) across Ezra leads and customers.
Drive continuous improvement in CRM retention strategy by leveraging customer data, running A/B tests, and regular analysis to optimize performance.
Identify gaps in the customer and lead lifecycle experience, and work cross-functionally to plug them.
Analyze campaign performance metrics and drive measurable improvements based on trends, keeping key stakeholders regularly informed.
Own and prioritize Ezra’s lifecycle roadmap, aligning initiatives with business goals and KPIs based on estimated impact and effort.
Test and iterate on active campaigns to continuously optimize member retention and drive sustained engagement throughout the member lifecycle.

Qualifications

Minimum of 4 years of experience in CRM marketing, acquisition, or related roles, ideally within a subscription or membership environment.
Proven experience in managing and executing campaigns across email, SMS, push, and/or direct mail channels.
Excellent project management skills with the ability to handle multiple campaigns simultaneously.
Data-driven mindset with the ability to analyze and leverage data for campaign optimization.
Ability to adapt to changing priorities and quickly shift focus based on evolving business needs.
Required: Technical proficiency with Customer.io
Preferred: Hands-on experience with marketing technology platforms, tracking, and analytics tools.

To be a strong fit, you also need:

Bias Toward Action: Demonstrated ability to take initiative,... make decisions under uncertainty,... move initiatives forward even in face of ambiguity... self-starters ready to act on opportunities... challenges alike.
Grit: Perseverance & passion for long-term goals; resilient facing challenges & setbacks.
Entrepreneurial Spirit: Strong adaptability... knack for building & optimizing processes... entrepreneurial mindset crucial navigating dynamic landscape... ensuring platform remains competitive & responsive.
Communication: Excellent communication skills vital for cross-functional collaboration & alignment.
Remote Work Adaptability: Comfort with remote work environments; productive & connected irrespective of location.
Continuous Improvement: Willingness to question assumptions & commitment to continuous improvement; openness to feedback & dedication significant for collective success.

While core competencies essential,... highly value individuals with start-up experience,... especially former founders or early hires indicating versatile skill set & ability thrive fast-paced evolving environments. Join Function Health team & be part mission revolutionize healthcare; make difference lives thousands ensuring healthier future all; discover more about us & how we're changing face healthcare at Function Health.

Why You'll Love Working With Us:

We value our team at Function offering competitive salary & benefits package,... flexible working hours,... dynamic work environment encouraging creativity & innovation.... If highly motivated experienced individual passionate about using technology improve people’s lives,... would love hear from you. At Function,... celebrate diversity committed building inclusive equitable workforce; proud equal opportunity employer not discriminate based on race,color,religion,... gender identity sexual orientation,... national origin age disability veteran status marital status ancestry or other protected characteristic applicable law. Join Function Health team become part mission revolutionize healthcare; make difference lives thousands ensuring healthier future all; discover more about us how we're changing face healthcare atFunction Health. *Important Notice:* Legitimate communication from Function Health team always come from email ending @functionhealth.com; never request personal info like banking details or payment during hiring process; be cautious communications or job offers from other domains instant messaging platforms unsolicited calls; if doubts about legitimacy contact talent@functionhealth.com.