Customer Expansion Marketing Manager (Benelux)

Job description

As a Customer Marketer for the Benelux, you own the strategy and execution for activating and engaging our existing customer base. Your primary mandate is to turn customer insights, campaigns, and programs into measurable commercial impact, with an initial focus on generating a consistent flow of high-quality, sales-ready meetings for Sales and Account Management. In parallel, you design and scale long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity. Operating at the intersection of marketing, sales, and customer success, you lead customer marketing initiatives end-to-end, balancing short-term revenue impact with sustainable customer growth and lifetime value. Your primary KPIs will be:

• Meetings booked
• Pipeline contribution
• Closed won ARR

About the Team

You are part of the Benelux Marketing team and work closely with:

• Account Management & Sales – follow-up, use cases, pipeline
• Customer Success – signals, timing, customer context
• Product Marketing – value propositions, messaging, and use cases
• Performance Marketing – segmentation, dashboards, and reporting

You report to the Head of Marketing and are a trusted sparring partner for the revenue teams within the Benelux.

Your 12-Month Journey

During the first 3 months: You quickly become proficient with the platform and develop a deep understanding of our ICPs, customer segments, and product usage. You work with customer data and dashboards to identify commercial opportunities and translate these directly into action-oriented initiatives with clear CTAs focused on booking meetings. You launch your first meeting-driven customer activations, support customer webinars, and develop local customer messaging and content. The focus is clear: demonstrable ROI and visible impact in the form of booked conversations. Within 6 months: After six months, you independently run meeting- and pipeline-driven customer campaigns and take ownership of activating existing customers toward upsell and cross-sell conversations. You continuously optimize timing, messaging, and channel selection, ensuring a predictable flow of high-quality meetings. You also start building more structured customer marketing initiatives such as:

• Targeted lifecycle programs to improve onboarding or accelerate feature adoption
• Initial customer advocacy initiatives (e.g., use cases, quotes, customer-led webinars)

After 1 year: After twelve months you have full ownership of customer-to-pipeline marketing in the Benelux. You manage against clear KPIs continuously optimize based on data, and know how to make commercial impact scalable and sustainable. You build and scale:

• Advocacy programs
• Lifecycle engagement campaigns
• Community initiatives that drive retention & expansion

Experience & Background

• Proven experience in B2B SaaS marketing or related fields.
• Strong understanding of customer lifecycle marketing.
• Ability to analyze data to derive actionable insights.
• Excellent communication skills in English; Dutch or French is a plus.

Skills & Tools

• Marketing automation platforms (e.g., HubSpot)
• CRM tools (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics)
• Customer engagement platforms (e.g., Intercom)
• Data visualization tools (e.g., Mixpanel)

Benefits & Perks

• Competitive salary (€60k - €70k per year).
• Hybrid working model based in Amsterdam.
• Opportunities for professional growth.