Job description

About Time Doctor Time Doctor is a workforce analytics platform that gives leaders AI-powered, actionable insights into how work actually happens. By turning activity and productivity data into practical intelligence, Time Doctor helps organizations make smarter decisions, support employee well-being, and lead with trust, not control, across remote, hybrid, and in-office teams. 🌍 100% remote and async-first — work from anywhere 🚀 Mission-driven company shaping the future of work 💪 Strong product-market fit with tens of thousands of users (and growing) 🤝 Collaborative, humble, high-performing team 🌴 Competitive pay + 30+ days of paid time off The Role We’re looking for a Customer Marketing Manager to own the post-sale marketing function at Time Doctor. This is a solo ownership role — you’ll be the dedicated person responsible for ensuring our existing customers are engaged, successful, expanding, and advocating for Time Doctor in the market. This isn’t a campaign execution role. You’ll be developing strategy and running programs that directly impact retention, expansion, and customer-led growth. You’ll work closely with Customer Success, Product, and the broader Marketing team to turn customer relationships into business outcomes. Who we are looking for We are NOT looking for

❌ Marketers who only send newsletters and call it customer marketing — you need to own retention and expansion outcomes
❌ People who wait for CS to flag problems — you use data to identify expansion opportunities and support retention efforts proactively
❌ Generalists who have never owned a post-sale marketing motion end-to-end

We ARE looking for

✅ A commercially minded marketer who connects customer programs to retention, NRR, and expansion revenue
✅ Someone who has built and run customer lifecycle and advocacy programs in a B2B SaaS environment
✅ A strong writer who creates customer communications that actually get read and acted on
✅ Someone who uses data to segment customers, identify risk, and personalize outreach at scale
✅ Someone curious about AI and already using it to work smarter

Job requirements

What you will own

Customer Lifecycle & Retention

Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base
Develop lifecycle campaigns tied to key customer milestones — onboarding, feature adoption, renewal windows, and expansion triggers
Use customer data and product usage signals to segment the base and deliver relevant, timely communications
Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns
Use product usage and engagement data to monitor customer health signals and trigger appropriate marketing responses in coordination with CS

Expansion & Upsell Marketing

Build and execute campaigns that drive expansion revenue — upsell, cross-sell, and seat growth within existing accounts
Collaborate with Product Marketing to ensure customers understand the value of new features and product updates
Develop messaging that helps CS teams position upsell conversations more effectively

TD Academy

Own and develop TD Academy, Time Doctor's customer education platform. Build course content, manage the learning roadmap in alignment with product releases, design lifecycle triggers tied to enrollment and completion, and measure Academy's influence on adoption, expansion, and retention outcomes.

Customer Advocacy & Social Proof

Build and manage Time Doctor’s customer advocacy program — identifying champions, nurturing relationships, activating them as references, reviewers, case study participants
Own pipeline of customer stories/testimonials/case studies in partnership with Content & PMM
Drive reviews on G2/Capterra/other platforms to strengthen market presence

Voice of Customer & Insights

Design/run feedback programs (surveys/NPS/interviews) to surface insights informing marketing strategy/product priorities/messaging
Synthesize feedback into actionable recommendations for Marketing/Product/CS leadership
Maintain pulse on customer sentiment/trends before they become retention problems

Cross-Functional Collaboration

Partner with Customer Success as primary marketing counterpart for post-sale programs
Work with Product/Product Marketing on launches/feature updates in campaigns
Collaborate with Demand Generation on expansion/win-back programs involving existing customers
Support Partner Marketing on joint initiatives where relevant

Your Experience

3+ years experience in customer marketing/lifecycle marketing/customer-focused B2B SaaS marketing role
Proven experience building/running customer advocacy/retention/expansion programs (not just contributing)
Strong understanding of customer journey mapping/lifecycle segmentation/post-sale marketing motions
Demonstrated use of AI tools to improve content production/personalization/campaign efficiency (active use)
Hands-on experience with marketing automation & CRM tools (HubSpot strongly preferred)
Ability to analyze customer data/product usage signals for targeting/program design
Excellent written communication skills (emails/case studies/campaign briefs)
Experience working cross-functionally with Customer Success/Product/Marketing teams
Experience working in remote/distributed team environment

Preferred

Experience at B2B SaaS company with mid-market customers
Background in workforce management/HR tech/productivity software
Experience running NPS or CSAT programs translating results into marketing action

Success Metrics

Improvement in retention rates/reduction in voluntary churn
TD Academy enrollment/completion/influence on retention/expansion cohorts
Expansion revenue influenced by programs
Growth in active advocates/references/reviews
Engagement rates across lifecycle campaigns (open rates/activation/adoption metrics)
Quality/volume of stories/social proof assets produced
NPS & CSAT trends over time

Our Hiring Approach

🌍 Full-time 100% remote role - work from anywhere 🤝 Equal opportunity employer valuing diversity/inclusion 🗺️ Global hiring; employment type depends on location (employee or contractor)

Who are we?

Global team building future of workforce analytics focused on visibility/trust/performance/growth. Mission: empower people & companies thrive in modern work world while giving leaders confidence to scale. Fully remote async-first company with 150+ members across 35+ countries.

Why Join Us

🌍 100% remote async-first - work anywhere 🚀 Mission-driven shaping future of work 💪 Strong product-market fit growing user base 🤝 Collaborative humble high-performing team 🌴 Competitive pay + 30+ days paid time off