Customer Marketing Manager

Job description

About Time Doctor Time Doctor is a workforce analytics platform that gives leaders AI-powered, actionable insights into how work actually happens. By turning activity and productivity data into practical intelligence, Time Doctor helps organizations make smarter decisions, support employee well-being, and lead with trust, not control, across remote, hybrid, and in-office teams. 🌍 100% remote and async-first — work from anywhere 🚀 Mission-driven company shaping the future of work 💪 Strong product-market fit with tens of thousands of users (and growing) 🤝 Collaborative, humble, high-performing team 🌴 Competitive pay + 30+ days of paid time off The Role We’re looking for a Customer Marketing Manager to own the post-sale marketing function at Time Doctor. This is a solo ownership role — you’ll be the dedicated person responsible for ensuring our existing customers are engaged, successful, expanding, and advocating for Time Doctor in the market. This isn’t a campaign execution role. You’ll be developing strategy and running programs that directly impact retention, expansion, and customer-led growth. You’ll work closely with Customer Success, Product, and the broader Marketing team to turn customer relationships into business outcomes. Who we are looking for We are NOT looking for

• ❌ Marketers who only send newsletters and call it customer marketing — you need to own retention and expansion outcomes
• ❌ People who wait for CS to flag problems — you use data to identify expansion opportunities and support retention efforts proactively
• ❌ Generalists who have never owned a post-sale marketing motion end-to-end

We ARE looking for

• ✅ A commercially minded marketer who connects customer programs to retention, NRR, and expansion revenue
• ✅ Someone who has built and run customer lifecycle and advocacy programs in a B2B SaaS environment
• ✅ A strong writer who creates customer communications that actually get read and acted on
• ✅ Someone who uses data to segment customers, identify risk, and personalize outreach at scale
• ✅ Someone curious about AI and already using it to work smarter

Job requirements

What you will own Customer Lifecycle & Retention

• Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base
• Develop lifecycle campaigns tied to key customer milestones — onboarding, feature adoption, renewal windows, and expansion triggers
• Use customer data and product usage signals to segment the base and deliver relevant, timely communications
• Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns
• Use product usage and engagement data to monitor customer health signals and trigger appropriate marketing responses in coordination with CS

Expansion & Upsell Marketing

• Build and execute campaigns that drive expansion revenue — upsell, cross-sell, and seat growth within existing accounts
• Collaborate with Product Marketing to ensure customers understand the value of new features and product updates
• Develop messaging that helps CS teams position upsell conversations more effectively

TD Academy

• Own and develop TD Academy, Time Doctor's customer education platform. Build course content, manage the learning roadmap in alignment with product releases, design lifecycle triggers tied to enrollment and completion, and measure Academy's influence on adoption, expansion,and retention outcomes.

Customer Advocacy & Social Proof

• Build and manage Time Doctor’s customer advocacy program — identifying champions,nurturing relationships,and activating them as references,reviews,and case study participants
• Own the pipeline of customer stories,testimonials,and case studies in partnership with Contentand PMM
• Drive reviews on G2,Capterra,and other key review platforms to strengthen Time Doctor’s market presence

Voice of Customer & Insights

• Designand run customer feedback programs (surveys,NPS interviews)to surface insights that inform marketing strategy product priorities,and messaging
• Synthesizecustomer feedback into actionable recommendations for Marketing Product,and CS leadership
• Maintain a pulse on customer sentiment identifying trends before they become retention problems

Cross-Functional Collaboration

• Partnerwith Customer Success as the primary marketing counterpart for post-sale programs
• Workwith Productand Product Marketingto incorporate upcoming launchesand feature updates into customer-facing campaigns
• Collaboratewith Demand Generationon expansionand win-back programsthat involve the existingcustomer base
• Support PartnerMarketing on customer-facing joint initiatives where relevant

Your Experience -3+ years of experience in customermarketing,lifecycle marketing or a customer-focused B2B SaaS marketing role - Proven experience buildingand runningcustomer advocacy retention or expansionprograms—not just contributingto them - Strong understandingofcustomer journey mapping,lifecycle segmentation,and post-sale marketing motions - Demonstrated useof AI tools toimprove content production personalization or campaign efficiency -- not just familiarity,but active usein a professional context - Hands-on experiencewith marketing automationand CRM tools (HubSpot experience strongly preferred) - Abilityto analyzecustomer dataand product usage signals to inform targetingand program design - Excellent written communicationskills—you can write an emailthat customers actually open,a case studythat resonates,and a campaign briefthat gets alignment - Experience workingcross-functionallywith Customer Success Product,and Marketing teams - Experience workingin a remote or distributed team environment Preferred - Experience at a B2B SaaS companywith amid-marketcustomer base - Backgroundin workforce management HR tech or productivity software - Experience running NPS or CSAT programsand translating results into marketing action Success in this role will be measured by: - Improvement incustomer retention ratesandreduction involuntary churn - TD Academy enrollment completionand measurable influenceon retentionand expansion cohorts - Expansion revenue influencedby customermarketingprograms - Growthin thenumberof activecustomer advocates referencesandreviews - Engagement ratesacrosscustomer lifecycle campaigns(open rates activation adoption metrics) - Qualityand volumeofcustomer storiesandsocial proof assets produced - NPSand CSAT trends over time Our Hiring Approach🌍 This is afull-time ,100% remote role,giving you the freedomto work from anywhere . 🤝 Equal opportunity employer—we deeply value diversityandinclusion .We welcome applicants of all backgroundsand do not discriminate based on race,religion,color,national origin ,gender ,sexual orientation ,age ,marital status,veteran status ,or disability . 🗺️ We hire globally.Depending on your location,you may join as afull-time employee or contractor.Our Talent Attraction team will walk you through allthe details during your first interview . Who are we?We’re aglobal team buildingthe futureof workforce analytics focusedon visibility,trus t performance,and growth.Our mission is topower peopleand companies to thrivein themodern worldof work ,while giving business leaders the confidence to scale . We’re afully remote ,async-first companywith150+ team members across35+ countries.We collaborate across time zonesand culturesand value thoughtful,data-informed decision-making.We’re lookingfor globally minded peoplewho wantto help shapethe futureof work through data,trus t empowered leadership . Learn more about us here: https://people.timedoctor.com Why Join Us🌍100% remoteand async-first—work from anywhere 🚀 Mission-driven company shapingthe futureof work 💪 Strong product-market fitwith tens of thousandsof users(and growing) 🤝 Collaborative humble ,high-performing team 🌴 Competitive pay +30+ days of paid time off