Customer Marketing Manager (Hybrid – Austin, TX)

About Us

• Togetherwork is a $250M recurring revenue SaaS business with over 33 software applications serving 12+ vertical markets.
• We exist to help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs.
• With our new headquarters on South Congress in Austin, TX, we are entering an exciting phase of growth. We work hard and play hard. We love our customers, we innovate with purpose, and we won’t stop until we’ve delighted every client across the diverse ecosystem we serve.

About The Role

We’re looking for a Customer Marketing Professional to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty, drive product adoption, and uncover growth opportunities within our customer base. The ideal candidate will be highly customer-centric, data-driven, and creative in finding ways to strengthen retention and expand customer value. A knowledge of embedded financial services offerings is preferred, as this will help create targeted, relevant messaging for our customer segments.

What You'll Do

• Design, launch, optimize customer-focused marketing campaigns that drive adoption, retention, engagement, upsell opportunities.
• Partner with customer success, product, sales teams to understand customer needs and deliver timely relevant content across email, in-app webinars community platforms.
• Develop customer journeys and nurture programs that increase adoption of features encourage renewals support account growth.
• Create and manage customer communication plans around product updates training new features to drive awareness usage.
• Segment analyze customer data to identify patterns risks opportunities for deeper engagement.
• Support creation of customer advocacy initiatives including case studies testimonials referral programs.
• Measure campaign performance retention rates customer growth metrics present actionable insights leadership.
• Stay current with best practices in customer lifecycle marketing embedded financial systems SaaS retention strategies.
• Apply Agentic Marketing tools to streamline production personalize campaigns improve speed-to-value—safely measurably.

What You'll Bring

• Bachelor’s degree in Marketing Business Communications or related field (or equivalent experience).
• 3+ years of experience in customer marketing lifecycle marketing demand generation within SaaS or technology company.
• Strong understanding of customer engagement retention strategies across multiple channels.
• Familiarity with embedded financial systems or adjacent industries strongly preferred.
• Proficiency in marketing automation tools (e.g., HubSpot Marketo Salesforce Marketing Cloud) CRM systems.
• Excellent copywriting storytelling skills ability tailor messaging different customer personas.
• Analytical mindset experience tracking reporting campaign performance churn growth metrics.
• Collaborative team player ability work across departments influence without direct authority.

Employee Benefits

• Medical dental vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust accountability
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave
• Pet Insurance
• Medical Travel Benefits
• Infertility Benefits
• Teladoc
• Employee Assistance Program
• Wellness Benefits & Engagement Platform

Inclusion & Diversity

Togetherwork is an Equal Employment Opportunity Employer valuing diverse backgrounds experiences viewpoints.

Why You’ll Love Working Here

• Shape backbone business serving millions users across dozens industries.
• Build new platform organization from scratch define culture systems operating model.
• Lead innovation AI payments data enablement across diverse SaaS portfolio.
• Partner highly engaged executive team influence long-term technology vision.
• Drive measurable business impact platform modernization scalability shared service adoption.
• Collaborative fast-paced culture values transparency accountability purpose-driven leadership.

Interview Process & Expectations

Interactive conversational interviews based on candidate’s own experience no AI external assistance allowed.