Demand Generation Manager

Location

NAMER

Employment Type

Full time

Location Type

Remote

Department

Campaign Marketing

Deadline to Apply

June 21, 2026 at 7:00 AM UTC

Compensation

• USUS $144K – $215K • Offers Equity • Offers Bonus
• CADUS $144K – $215K • Offers Equity • Offers Bonus

We believe all Zapiens should be rewarded competitively and equitably, using practices that are simple and transparent. This philosophy ensures we’re able to find, grow, and retain exceptional people from a broad range of backgrounds. Here’s how we define our compensation principles:

• Competitive: Zapier pays well among the technology sector.
• Equitable: Consistent pay practices; Pay for impact
• Simple: Pay is well understood, and pay practices are built for scale.
• Transparent: Zapiens know how pay works, including how their pay is determined.

A Candidate's compensation package is finalized once the interview process is concluded and accounts for demonstrated experience, job knowledge, skills, abilities, and internal equity. We use a business impact approach to base pay, which means we set pay for all Zapiens based on their demonstrated impact on Zapier’s success. In alignment with that philosophy, the upper half of a pay range is typically reserved for individuals who have consistently demonstrated a high impact in their current role and level while at Zapier. For more information on Zapier’s Total Rewards please click here.

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Job Posted: May 21, 2026 Location: North America Hi there! Zapier is hiring an Enterprise Demand Gen Manager to own pipeline generation for our Enterprise segment. You'll build and run multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees. This role sits at the intersection of product data, sales partnership, and campaign craft. You decide which accounts to target, what great outreach looks like, and how to turn product engagement signals into pipeline. You'll partner directly with Enterprise AEs on account strategy, run experiments weekly, and own full-funnel campaign performance from first touch through closed-won. You care about the craft of enterprise marketing and the people on the other side of it. You love the moment when account intel, timing, and creativity line up and a campaign actually moves a deal.

• Our Commitment to Applicants
• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier

About You

• You have 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
• You have a background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
• You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
• You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach
• You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
• You have built campaigns that Sales actually adopts: sequences messaging frameworks,and playbooks that scale beyond any individual campaign
• You have an AI-forward mindset with hands-on experience using AI to improve speed quality or relevance
• You are comfortable withand you've built campaigns for segments without established playbooks
• You have hands-on experience with modern outbound engagement platforms (Hubspot Gong Engage) ABM platforms (Demandbase6sense)and enrichment tools (Clay ZoomInfo Apollo)

Things You’ll Do

• Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach whenand through which channels
• Build and run multi-channel campaigns across outbound events webinarsand digital that drive enterprise pipeline from first touch through closed-won
• Writeand refine enterprise outbound messaging aligned to Zapier's AIand automation use cases across buying committee personas
• Design account-based plays for high-value targets: multi-threading across buying committees persona-specific outreachand deal acceleration
• Partner directly with Sales to align campaigns with active deal motionand enable the team with sequences messaging frameworksand activation guidance
• Run three or more experiments per week across messaging channels offersand timing; share learnings that compound across the team
• Use AI tools to accelerate executionand build repeatable scalable workflows that improve outbound quality across campaigns

How to Apply

At Zapier we believe that diverse perspectivesand experiences make us better which is why we have a non-standard application process designed to promote inclusionand equity We're looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills & experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process This helps speed things up by letting us get to know you & your skillset a bit better right out of the gate Please be sure to answer each question;the resume & CV fields are optional. Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process. After you apply you are going to hear back from us—even if we don’t see an immediate fit with our team In fact throughout the process we strive to never go more than seven days without letting you know the status of your application We know we’ll make mistakes from time-to-time so if you ever have questions about where you stand or about the process just ask your recruiter! Zapier is an equal-opportunity employer & we're excited to work with talented & empathetic people of all identities Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law & in line with our commitment to Diversity Inclusion Belonging & Equity. Our code of conduct provides a beacon for the kind of company we strive to be & we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws. Zapier prioritizes security of our customers' information & is dedicated adhering all applicable data privacy laws You can review our privacy policy here. Zapier is committed to inclusion As part of this commitment Zapier welcomes applications from individuals with disabilities & will work provide reasonable accommodations If reasonable accommodations are needed participate in job application or interview process please contact jobs@zapier.com.

Application Deadline:

The anticipated application window is30 days from date job is posted unless number applicants requires it close sooner or later or if position filled.Even though we’re an all remote company we still need be thoughtful about where we have Zapiens working Check out this resource for list countries where we currently cannot have Zapiens permanently working. Compensation Range: $144K - $215K