Demand Generation Manager

Remote
Buenos Aires, Ciudad Autónoma de Buenos Aires, Argentina
Marketing

Job description

About Time Doctor Time Doctor is a workforce analytics platform that gives leaders AI-powered, actionable insights into how work actually happens. By turning activity and productivity data into practical intelligence, Time Doctor helps organizations make smarter decisions, support employee well-being, and lead with trust, not control, across remote, hybrid, and in-office teams. Why Join Us 🌍 100% remote and async-first — work from anywhere 🚀 Mission-driven company shaping the future of work 💪 Strong product-market fit with tens of thousands of users (and growing) 🤝 Collaborative, humble, high-performing team 🌴 Competitive pay + 30+ days of paid time off

The Role

We’re hiring a Demand Generation Manager to build and scale a signal-driven pipeline engine. This role is fully remote and global, reporting to Sharad, our Demand Generation Director. This is not a campaign management role. This is a revenue ownership role. You will connect intent to meetings. You will turn signals into pipeline. You will partner closely with Sales to ensure marketing activity drives real conversations. If you’re a hybrid growth marketer who thrives at the intersection of PLG and sales-assisted motion, this is for you.

What you’ll own

Build a repeatable ABM engine

Design and scale Time Doctor’s account-based motion into a measurable system
Translate intent and behavioral signals into Marketing Qualified Accounts
Run vertical programs across Healthcare, Financial Services, Insurance, BPO and other priority industries
Develop persona-level messaging across buying groups in partnership with Product Marketing
Work weekly with SDRs and Sales on shared account planning and pipeline reviews
Create account-level targeting, sequencing, retargeting, and personalization strategies
Maintain ABM dashboards and review performance against pipeline outcomes
Your focus is pipeline impact. Not impressions.

Drive paid acquisition that supports both PLG and sales

Own paid strategy across Google, LinkedIn, Meta, and emerging B2B channels
Align paid programs to demo requests, trials, and ABM initiatives
Continuously test new channels, formats, and audience strategies
Allocate budget based on ROI, pipeline contribution, and meeting quality
Optimize for revenue efficiency, not just lead volume
You understand how to balance self-serve growth with high-intent, sales-ready demand.

Activate signals across the funnel

Define which intent, engagement, website, and product signals indicate sales readiness
Operationalize those signals into clear workflows for Sales and SDRs
Partner with RevOps to ensure clean routing, attribution, and visibility in HubSpot
Improve MQL to Meeting and MQA to Meeting conversion rates
Continuously evaluate and refine signal effectiveness based on pipeline outcomes
You build systems that turn data into action.

Align go-to-market execution

Partner with Product Marketing to ensure campaign message clarity
Support product launches and vertical campaigns with paid amplification
Collaborate with Customer Marketing on expansion and add-on initiatives
Act as a strategic partner to Sales leadership
You ensure marketing and sales move as one team.

Job requirements

What we’re looking for

5+ years in B2B SaaS demand generation
Experience operating in a hybrid PLG + sales-assisted model
At least 2 years running ABM programs that generated measurable pipeline
Strong understanding of intent data, account-based targeting, and signal-driven marketing
Hands-on experience with Google Ads, LinkedIn Ads, Meta, and HubSpot
Comfortable working inside dashboards, attribution models, and imperfect data
You’ve partnered closely with Sales and SDR teams and know how to prioritize signals that convert into meetings.

How you work

Outcome-driven. You measure success in meetings, pipeline, and revenue.
Strategic but hands-on. You design systems and execute them.
Curious and analytical. You test, learn, and iterate.
Comfortable with ambiguity and building structure while scaling.
Willing to pause, rework or reallocate investment when programs underperform.

Our Hiring Approach 🌍 This is a full-time, 100% remote role — work from anywhere. 🤝 Equal opportunity employer — values diversity & inclusion; no discrimination based on race/religion/color/national origin/gender/sexual orientation/age/marital status/veteran status/disability. 🗺️ We hire globally; employment type (full-time employee or contractor) depends on location; details provided during interview.

Location

Remote (100% remote) / Buenos Aires,Ciudad Autónoma de Buenos Aires, Argentina

Employment type

Full-time

Experience level

5+ years in B2B SaaS demand generation; at least 2 years running ABM programs

Salary

No explicit salary mentioned; "Competitive pay" noted

Skills mentioned

Workforce analytics understanding (contextual)
AI-powered insights (contextual)
Demand generation in B2B SaaS
Hybrid PLG + sales-assisted model experience
Account-Based Marketing (ABM) program design & execution
Intent data analysis
Account-based targeting
Signal-driven marketing
Google Ads management
LinkedIn Ads management
Meta Ads management
HubSpot CRM usage & visibility management
Dashboard usage & attribution modeling
Collaboration with Sales & SDR teams on account planning & pipeline reviews
Paid acquisition strategy development & optimization across multiple platforms (Google/LinkedIn/Meta/B2B channels)