Demand Generation Manager
San Francisco, CA & New York, NY
Full Time
4 hours ago
Mid LevelMarketing
Over $120K

USD per year

Job Description

Who We Are

  • Pave is building a leading compensation platform combining a large real-time compensation dataset with AI and machine learning expertise.
  • Used by 8,500+ companies including OpenAI, McDonald’s, Instacart, Atlassian, Synopsys, Stripe, Databricks, and Waymo.
  • Manages $190+ billion in total compensation spend.
  • Raised $160M in funding from investors like Andreessen Horowitz, Index Ventures, Y Combinator, Bessemer Venture Partners, and Craft Ventures.

The Marketing Team @ Pave

  • Small but rapidly scaling marketing team.
  • Role: Demand Marketing Manager to build campaigns targeting key personas and accounts.
  • Focus on creating demand through storytelling across channels.

What You'll Do

  • Launch integrated campaigns targeting key buyers with full-funnel motions across paid social, content syndication, and partnerships to deliver qualified leads and pipeline growth.
  • Launch tiered account-based marketing programs (1:1, 1:few, 1:many) to break into and progress opportunities with high-value accounts.
  • Build and scale a webinar program showcasing customers, partners, and thought leadership to generate qualified sales opportunities.
  • Partner with Marketing Ops and Revenue Ops for campaign reporting, pipeline tracking, and success measurement.
  • Equip SDRs and Sales with campaign assets, outbound personas/messaging aligned to campaigns to maximize conversion rates.
  • Identify and test new growth channels/assets before scaling successful initiatives.

What You'll Bring

  • 4-6 years experience in growth marketing, demand generation or performance marketing at a B2B SaaS or tech company.
  • Experience with product-led and sales-led growth motions preferred.
  • Strong analytical skills using marketing analytics platforms and CRM systems (Salesforce preferred).
  • Understanding of B2B buyer journeys, lead scoring, smooth marketing-sales handoffs.
  • Hands-on experience with marketing automation, webinar platforms, ABM (Account-Based Marketing), outbound platforms.
  • Self-starter able to manage multiple campaigns cross-functionally in a fast-paced environment.
  • Clear communicator able to present campaign performance and pipeline impact to sales leaders/executives.

Compensation

  • Targeted cash compensation: $136,000 - $160,000
  • Includes meaningful equity and best-in-class medical/dental/vision coverage.
  • Unlimited PTO and region-specific benefits.

Benefits @ Pave

  • Comprehensive health coverage for employee and family.
  • Flexible PTO; ability to work remotely up to one month per year.
  • Lunch/dinner stipends; fully stocked kitchens.
  • Quarterly education stipend for skill development.
  • Robust parental leave.
  • Commuter stipend for in-person collaboration.

Life @ Pave

  • Founded in 2019; global presence with hubs in San Francisco (HQ), New York City,...
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About Pave

The AI-powered operating system for compensation with an AI compensation analyst product called Paige, built on real-time data from 8,700+ companies.

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