Developer Advocacy Director

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

We are looking for a Developer Advocacy Director to join our Developer Experience team. This role leads a team of Developer Experience Engineers who operate as internal entrepreneurs: identifying developer problems, validating them in the field, and solving them at scale by any means necessary. Vercel Labs acts as customer zero for the Vercel platform. The team builds real applications, pushes the edges of the product, and turns friction into shipped improvements, scalable developer systems, and high-leverage technical artifacts. This is not a traditional developer evangelism role — it is a product- and outcome-oriented evolution of developer relations. You will report to the VP of Developer Experience and work closely with Product, Engineering, Design, and Marketing to shape how developers experience and adopt Vercel in an era of agent-driven development. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:

• Redefine and lead the DevRel function as a systems-level discipline, evolving it from awareness and feedback into an entrepreneurial engine that solves developer problems at scale across the full DevRel lifecycle.
• Set strategy and direction for Vercel Labs, guiding teams that build, ship, and iterate on real-world projects to uncover friction,...