Digital Marketing Analyst, Senior

Remote Type

Hybrid

Location

Bengaluru, India

Job Category

Digital Marketing

Job Summary

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Digital Marketing Analyst, Senior and help us do what we do best: propelling business forward. Learn more about us. Key Responsibilities

Design and execute full funnel paid social strategies across LinkedIn, Meta, Reddit, and X (Twitter) to drive global awareness, engagement, and lead generation.
Align campaign messaging and targeting with key business motions and buyer personas.
Partner with campaign and product marketing teams to craft compelling ad copy, visuals, and landing page experiences.
Manage campaign pacing, audience segmentation, and budget allocation to ensure optimal performance across regions.
Own end-to-end reporting and analytics for paid social programs — from CTR and CPL to pipeline contribution and ROI.
Develop performance dashboards and actionable insights using LinkedIn Campaign Manager, Meta Ads Manager, GA4, Looker Studio, and Salesforce.
Conduct A/B testing on creative, copy, and audience segments to identify scalable best practices.
Analyze lead quality and conversion trends in collaboration with sales and marketing operations teams.
Identify performance drivers, surface trends, and translate insights into data-backed recommendations.
Stay ahead of platform updates, algorithm changes, and new ad formats to drive continuous innovation.
Partner with web and content teams to improve post-click experience and conversion performance.
Work cross-functionally with campaign, field, and product marketing to ensure alignment on goals and messaging.
Collaborate with analytics and marketing automation teams to ensure accurate tracking and attribution.
Support paid media forecasting,...