Digital Marketing & Events Specialist (Riyadh, KSA)

Riyadh, Ar Riyāḑ, Saudi Arabia FileCloud is looking for a dynamic and results-driven Digital Marketing and Events Specialist to join our team in Riyadh, the Kingdom of Saudi Arabia. In this role, you will support and execute global digital demand generation programs designed to drive pipeline, generate qualified leads, and increase brand awareness, while also managing and coordinating events that support broader marketing and revenue goals. This role is primarily focused on building and optimizing digital marketing campaigns across paid media, email, social, and landing pages, using events as a strategic channel to accelerate demand and engagement. You will plan and execute digital programs that generate Marketing Qualified Leads (MQLs), amplify content, and support regional sales teams. In addition, you will oversee the planning and execution of in-person and virtual events, ensuring they are effectively promoted through digital channels and contribute measurable pipeline impact. This is a hands-on role for a marketer who is data-driven, highly organized, and comfortable operating across digital marketing, demand generation, and event marketing. About the Product & Company: FileCloud is a hyper-secure EFSS (enterprise file sync and share) platform that provides industry leading compliance, data governance, data leak protection, data retention and digital rights management capabilities. FileCloud is a leader in content governance and collaboration for unstructured data, trusted and used worldwide across Global 1000 enterprises, educational institutions, government organizations, and service providers. In addition to its enterprise file sharing solution, FileCloud’s product portfolio also includes Signority (acquired in May 2024), a Canadian-based e-signature and document workflow platform. We are currently expanding our team as we grow and improve FileCloud. Key Responsibilities: Digital Demand Generation

• Plan, execute, and optimize global digital demand generation campaigns to drive Marketing Qualified Leads (MQLs) and pipeline growth.
• Develop and manage campaigns across channels including:
• Paid social media (primarily LinkedIn)
• Email marketing
• Landing pages
• Organic social media
• Content promotion
• Continuously analyze campaign performance and optimize for lead quality, conversion rates, and pipeline impact.
• Manage marketing automation campaigns in HubSpot, including lead nurturing and segmentation.
• Track and report on MQL performance, campaign ROI, and marketing contribution to revenue.

Social Media & Content Amplification

• Own both organic and paid social media strategy, ensuring strong visibility for events, content, product announcements, and brand initiatives.
• Run and optimize LinkedIn paid media campaigns to drive demand generation and event registrations.
• Collaborate with internal teams to amplify newly created content across digital channels.
• Grow engagement and audience reach across key platforms.

Event Marketing

• Plan and execute select global events, including:
• Industry tradeshows
• Webinars and virtual events
• Partner events
• Hosted customer or prospect events
• Manage the full lifecycle of events, including planning, logistics, promotion, execution, and post-event follow-up.
• Leverage digital channels to drive event registrations, attendance, and engagement.
• Measure and report on event ROI, lead generation,and pipeline contribution.

Collaboration & Marketing Operations

• Work closely with the sales teamand broader marketing organizationto align campaigns with regional goalsand target markets.
• Manageand trackthe marketing budget,includeforecastingand spend allocation.
• Continuously test newmarketing channels,campaign formats,and event strategies.
• Drive initiatives to increase customer reviewsand brand credibility.

Requirements:

• 4–6 years of experiencein B2B digital marketing,demand generation,event marketing
• Strong backgroundin digital campaign managementand lead generation
• Hands-on experiencewith paid social media advertising(LinkedIn required)
• Experience managing webinars,tradeshows or othermarketing events
• Experience with marketing automation platforms(HubSpot preferred)
• Strong project managementand organizational skills
• Comfortable workingwith global teamsand multiple time zones
• Working knowledgeof SEOand SEM
• Experience with Asana preferred
• BA/BS degreein Marketing,Business or a related field

What We Offer:

• Be part of a teamof passionate committed individualsdedicatedto building aworld-class product
• Dedicated timefor training& education opportunities
• A mentorship modelwherein your mentor& team support your development
• A competitive salarywith an annual bonus
• Flexible hoursthat fall outsideofthe companywide core hoursof9am -12pm(US Eastern Standard Time)
• 20 days of paid time offwhich increasesby afurther2 days after3 years of service&3 days after5 years of service(in additionto10 public holidaysin your country)

-Paid day offon your birthdayoron an alternative dayif your birthday falls outsidea typical working day -Paid day offto volunteerwiththe charityof your choice -Paid monthly internet costas well aslunch& a wellbeing stipend provided -Reimbursementof all hardware costsassociatedwiththe role Please note that we conduct background security checksfor everyone joiningour team.