Director, Customer Lifecycle Marketing

Remote - US ID:JR00077 (for internal use only)

Director, Customer Lifecycle Marketing

Samsara's Mission

Improve the safety, efficiency, and sustainability of the operations that power the global economy. Read Samsara's Culture Playbook Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: As Director, Customer Lifecycle Marketing, you will define and lead Samsara’s global strategy for engaging and growing customers across every stage of their journey — from onboarding to advocacy. You’ll guide a team of lifecycle marketers under a unified vision that deepens customer value, strengthens loyalty, and accelerates growth. You’ll build the long-term roadmap for Samsara’s customer lifecycle — establishing scalable programs, data-driven frameworks, and global best practices that deliver exceptional customer experiences and measurable business impact. Partnering closely with senior leaders across Marketing, Customer Outcomes, Product, and Sales, you’ll ensure lifecycle initiatives are tightly aligned to business priorities and customer success outcomes. As a functional and thought leader, you’ll shape how Samsara builds enduring customer relationships,...