Description

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. As Director, Mid-Market Marketing you will own the global B2B marketing strategy for our mid-market advertisers within our SMB audience, building scalable, data driven solutions that drive retention and revenue growth. You will also lead the development and execution of account-based marketing strategies for high-value Mid-Market accounts, ensuring tight alignment with Sales and XFN partners. In this role you will partner closely with cross-functional partners to align on priorities, ways of working and integrated marketing plans, while building and growing a high-performing Mid-Market Marketing team. This role requires a strategic leader and operator who can act as a player-coach: setting the long term vision and operating model for Mid-Market, managing resources and developing the capabilities of your team, while personally leading critical workstreams. What you’ll do:

• Build and grow the Mid-Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development to help the team thrive.
• Set the vision and marketing strategy for Mid-Market advertisers at Pinterest, in partnership with XFN teams.
• Lead and execute key Mid-Market marketing workstreams, including building a foundational lifecycle engine (spanning email, in-product education, business site, etc) and other marketing experiments to drive retention and revenue growth, with the ability to extend successful programs to priority SMB segments where appropriate.
• Design, launch, and scale account-based marketing programs for priority Mid-Market accounts, partnering closely with Sales, PMM, and Growth Marketing to align audience selection, messaging, and measurement.
• Champion a test and learn mindset across the team, encouraging the team to run experiments, iterate quickly and scale what works.
• Build tracking mechanisms that create an environment of accountability for the working team's progression. Integrate velocity within the function by mobilizing the organization, removing obstacles, and enabling teams to focus on achieving high-quality results for the most important initiatives.
• Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, Growth Marketing,and Sales to align on strategy,integrated plans,and ways of working.
• Leverage AI tools to accelerate efficiency,reduc... [truncated]