Director of B2B & Content Marketing

Remote (United States) About Pair Team Pair Team is a mission-driven healthcare company that delivers whole-person care for Medicaid and Medicare patients. Our AI-powered virtual care platform, supported by a team of dedicated clinicians and care navigators, integrates primary care, behavioral health, and social services to drive measurably better outcomes for patients who are too often left behind by the healthcare system. We work hand-in-hand with health plans, community-based organizations, and state agencies to close care gaps, reduce unnecessary utilization, and improve quality of life for the communities we serve. Pair Team has been recognized for delivering 52% fewer ER visits and 26% fewer inpatient stays for our patient populations. About the Opportunity As Director of B2B & Content Marketing, you will own the strategy and execution of Pair Team's commercial marketing and content engine. You'll sit at the intersection of two critical priorities: driving B2B marketing that accelerates pipeline and market expansion across health plan, health system, network, and state partnerships; and building a content strategy that wins on SEO, social, and earned media to establish Pair Team as the category-defining voice in AI-powered care delivery. You will partner closely with Growth, Commercial, Partnerships, Product, Clinical, and Government Relations leadership to translate business priorities into marketing programs that move the needle on revenue, brand authority, and market entry. This person will be a hands-on operator who can personally produce high-caliber content while also building systems and managing external partners to scale output. You will be responsible for content strategy across B2B and thought leadership channels, commercial collateral and sales enablement, conference and event strategy, and competitive positioning—all in service of making Pair Team the trusted name in technology-enabled care for complex populations. This is a fully remote position reporting to the SVP of Growth & Marketing. What You’ll Do B2B Marketing Strategy & Commercial Enablement:

• Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps by partnering with leadership to convert priorities, target audiences, state focus, and market insights into integrated campaign plans tied to pipeline and expansion goals.
• Develop and maintain Pair Team’s B2B messaging playbook: define, refine, and enforce core positioning across payer, CBO, health system, state, provider, and ACO audiences.
• Conduct and synthesize competitive intelligence to inform positioning and strategy, including state-by-state differentiation, payer pain points, RFP and policy trends, and buyer personas.
• Lead development of RFIs, RFPs, proposals, and related opportunity materials in close partnership with Growth and Partnerships teams.
• Turn business priorities into clear pitch narratives, value propositions, and objection-handling language for Growth, Commercial, and Partnership teams.
• Drive conference and event strategy and execution, including registration, outreach,speaking opportunities media engagement,and post-event follow-up.
• Own execution of webinars,B2B newsletters,and targeted outreach campaigns aligned to commercial priorities.
• Coordinateand manage CRMand marketing automation workflows (e.g., HubSpot) for B2B pipeline nurtureand engagement tracking.

Content Strategy & Earned Media:

• Buildand own Pair Team’s content strategy across blog,social video,and long-form thought leadership with a focus on establishing category authority in AI-powered care delivery Medicaidand Medicare innovation,and safety-net healthcare.
• Drive SEO performance: develop a keyword strategy,publish high-quality content at a consistent cadence,and measure organic traffic growth against targets.
• Own social media strategyand execution across companyand executive channels (LinkedIn,etc.),creating a content calendar that blends original thought leadership product storytelling clinical insights,and industry commentary.
• Partner with clinicaland product leaders to produce differentiated content—case studies whitepapers blog posts video series,and data-driven narratives—that positions Pair Team as a thought leader.
• Collaborate with PR leadership on earned media strategy ensuring content efforts amplify press placements reporter relationships,and executive visibility.
• Build scalable content production workflows whether through personal execution management of freelancersand agencies or a combination of both.
• Manageand grow a social calendar for senior leaders covering LinkedIn presence podcast appearances speaking engagements,and industry commentary.

Creative Production Collateral & Sales Enablement:

• Lead creationand maintenance of all B2B marketing assets including pitch decks one-sheets case studies conference materials,and other sales enablement collateral.
• Buildand manage a scalable workflow for asset requests version control customization,and distribution to Growth Commercial,and Partnership teams.
• Lead developmentof B2Band partner-facing website content including key productand program experiences.
• Developand refine payerand partner reporting materials ensuring marketing supports account management renewaland upsell efforts.
• Create target-specific materials tailored to market conditions audience segments,and partnership types.

Executive & Organizational Support:

• Developand refine decksand presentations for internaland external leadership use including board presentations investor materials,and executive briefings.
• Partner with Sales Growth Product Government Relations,and Clinical leads to ensure all materials reflect accurate operations outcomes,and program details.
• Execute on high-priority organizational marketing needs across teams.

What You’ll Need

• 6+ years of experience across demand generation content marketing,and B2B/commercial marketing with demonstrated impact supporting payer health system,and state partnerships in healthcare.
• Experience in Medicaid Medicare or government-sponsored health programs.
• A proven track record of buildingand executing content programs that meaningfully moved SEO rankings organic traffic social engagement or earned media outcomes.
• Ability to partner with Growthand Commercial leaders to shape marketing strategy that drives pipeline expansion,and market entry—not just campaign execution.
• Demonstrated success influencingand enabling salesand partnership teams including executive-level storytelling account-based marketing,and deal support.
• Strong market intelligenceand positioning skills including competitive differentiation buyer personas,and translating policy RFP,and market signals into actionable strategy.
• Excellent writtenand verbal communication skills with the ability to personally produce high-quality contentandt tailor messaging across executives operators clinicians,and community stakeholders.
• Proficiency with modern marketingandsales tech stacks (e.g., CMS platforms like Webflow CRM/automation platforms like HubSpot)with a focus on insight generationand performance measurement.
• Experience building managing or scaling content functions—whether through direct production freelancer/agency management or a combination.
• Ownership mindsetwith a track record oftieing marketing efforts tomeasurable business outcomes including pipeline influence revenue growth,and market expansion.
• Experience operating in early-stage high-growth environmentswith high ambiguity minimal process,and direct accountabilityfor outcomes.
• Deep alignmentwith Pair Team’s missionanda commitmentto advancing equitable carefor underserved communities.

*Bonus Points for any of the following:*

• Experience marketing AI/technology productsin regulated industries.
• Familiaritywith healthcare go-to-market partnership developmentacross ACOs FQHCs IPAs AAAsand/or other community-based organizationsand healthcare providers.
• Backgroundin both B2Band DTCmarketing within healthcare.
• Experiencewith video content production podcast strategy or multimedia storytelling.

Our Values Lead with integrity: We keep our commitmentsandt ake responsibilityfor our actions.We are dependable choose authenticity over perfection. Embrace challenges: We leave our egos atthe door step forward into discomfort insteadof back into safety.We help each otherto learn provide feedback using candorand kindness. Break through walls: We go the extra milefor our patients partnersandon e another we run toward hard things.We are resilientin our pushfor consistent improvement challenge thestatus quo. Act beyond yourself: We build each otherup respect boundaries.We seek first tounderstand assume positive intent. Care comes first: We hold ourselves tothe highest standardsfor our patients.We are relentlessin the pursuitof our mission ensurethat we are taking careof ourselves inorder toc arefor others. Because We Value You

• Competitive salary: $175000 - $200000
• Equity compensation package
• Flexible vacation policy – take the time you needto recharge
• Comprehensive health vision & dental insurance
• $50 employer contributionto active HSA accounts
• 401k
• Life insuranceand AD&D
• Work entirely fromthe comfortof your own home
• Monthly $100 work from home expense stipend
• We provide theequipment neededfor therole
• Opportunityfor rapid career progressionwith plentyof roomfor personal growth!

Pair Team is an Equal Opportunity Employer.At Pair Team we value diversity strive top rovide an inclusive environmentforall applicants employees.All applicants will be considered without regardto race color religion sex (including pregnancy gender identity sexual orientation) national origin marital status age disability political affiliation military service genetic information or any other characteristic coveredby federal state or local law. Pair Team participatesin E-Verifyto verify employment eligibilityfor new hires. Any offerof employmentat Pair Team is conditioned upon passing apre-employment background check.Following aconditional job offer candidates will undergo comprehensive employment background checks including criminal history reference checks driving records ifa role requires vehicle use.* This position is fully remote within the United States as stated under location "Remote (United States)" with mention "Work entirely from the comfort of your own home."