Director of Demand Generation

Location

San Francisco

Employment Type

Full time

Location Type

Hybrid

Department

Go-To-Market Marketing

Compensation

• Base Salary + Equity $200K – $220K • Offers Equity

Overview

Vapi (/ˈVɑːpi/):

• We’re creating the shift to voice as humanity’s default interface
• We’re the most configurable platform for deploying voice agents
• We’ve grown to over 600k developers in two years, adding 2,000+ every day
• Try talking to Vapi now!

Why We’re Hiring This Role:

• We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine.
• Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function.
• This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.

What You’ll Do:

30 Day:

• Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
• Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
• Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
• Identify immediate pipeline acceleration opportunities.

60 Day:

• Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
• Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
• Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
• Begin scaling team structure across digital, content, lifecycle, and events.

90 Day:

• Deliver measurable pipeline growth aligned to quarterly revenue targets.
• Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
• Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
• Establish marketing as a predictable, data-driven revenue engine.

Who You Are:

• Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of progressive marketing experience with at least 4 years in senior leadership roles.
• Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
• Experience marketing to developer platforms, API-first companies, or technical audiences.
• Strong executive presence with experience presenting to C-suite and board-level stakeholders.
• Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
• Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
• Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
• Proven team builder who develops high-performing, performance-oriented marketing teams.

Why Vapi:

• Generational impact: Build the human interface for every business
• Ownership culture: 70% of the company are previous founders
• Kind team: The founders, Jordan and Nikhil, are Canadians
• Tier-1 Investors: YC, KP seed, Bessemer Series A

What We Offer:

• Real stake: We offer a competitive salary and excellent equity ownership
• Comprehensive health coverage: medical,dental,and vision plans
• Team love: We love hanging out,and we do quarterly off-sites
• Flexible time off: take what you need
• More: catered meals , transportation , gym ,and a $10k annual L&D budget