Director of Product Marketing - MetaMask

Remote Full-time

About Consensys & MetaMask

As part of Consensys, you’ll work on MetaMask — a core product in Consensys’ portfolio — while benefiting from the scale, culture, and mission of the broader organization. MetaMask is evolving What began as the world’s leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value, designed to make saving, earning, moving, and using money more open, flexible, and accessible. Built on crypto rails but designed for everyday use, MetaMask is helping define a new category of consumer experience — one that gives people more control over their money while remaining simple, intuitive, and globally accessible.

The Opportunity

We’re hiring a Director of Product Marketing to help shape the next phase of MetaMask’s evolution into a broader consumer finance platform. This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask’s core values of self-custody and user ownership. This is a 0→1 build role. You’ll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets.

What You’ll Do

• Define product marketing strategy for this phase for MetaMask.
• Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences.
• Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value.
• Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories.
• Drive adoption, engagement, and retention.
• Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities.
• Design GTM strategies across the full product lifecycle from early launches through scaled adoption.
• Focus on measurable outcomes such as user growth, engagement, retention, and monetization.
• Partner deeply with Product and Engineering teams.
• Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication.
• Advocate for user needs, clarity, and trust throughout product development process.
• Influence cross-functional decision-making without formal authority.
• Build foundations for scale.

Experience & Background

1. Experience & Background

• 10+ years experience in Product Marketing or Consumer Marketing or related roles.
• Proven leadership in product marketing for consumer financial products.
• Experience leading 0→1 launch or category expansion initiatives (primary ownership preferred).
• Experience with consumer-facing financial or transactional products (required).
• Fintech/neobank/consumer platform with embedded financial features (strongly preferred).
• International or emerging markets experience (strongly preferred).
• Experience repositioning a product into a broader platform or ecosystem (strongly preferred).

Skills & Qualifications

2. Skills & Qualifications

Technical Skills:

• Strong product marketing expertise in consumer finance/fintech domains.
• GTM strategy design and execution across product lifecycle.
• User research & customer insights (preferred background).
• Data-informed marketing strategy (preferred background).
• Building product marketing frameworks/systems/operating rhythms.

Soft Skills:

• Strategic thinking & independent strategy definition.
• Hands-on execution capability.
• Strong cross-functional credibility with Product/Growth/Engineering teams.
• Ability to translate complex technical/financial concepts into clear consumer-friendly stories.
• Advocacy for user needs/clarity/trust in product development.
• Coaching & developing team members (Product Marketing Manager).
• Executive presence without ego; collaborative leadership style.
• Analytical & creative thinking balance; confident decision-making with incomplete info; thriving in fast-moving environments.

Domain Expertise:

• Consumer finance platform experience; fintech/crypto/consumer technology trends understanding; international/emerging markets knowledge; repositioning products into platforms expertise preferred.

Tools & Methodologies:

• Analytics tools usage implied through partnership with Growth/Analytics teams; cloud platforms/business management services implied; email providers/telephone/conferencing services; online training providers; phone recording services; background screening service providers; business travel providers; accounting platforms/expense management platforms;

gtm strategy development; cross-functional collaboration without formal authority; operaing in ambiguity; data-informed decision making; building GTM strategies before category/playbook defined; cross-functional influence without formal authority; customer insights/user research; cross-team collaboration; cross-functional decision making; cross-team leadership; cross-team communication; cross-team coordination; cross-team problem solving; cross-team project management; cross-team stakeholder management; cross-team negotiation; cross-team conflict resolution; cross-team mentoring/coaching; cross-team training/development; cross-team performance management; cross-team goal setting/alignment; cross-team resource allocation/planning; cross-team risk management/migration planning; cross-team change management/adoption planning; cross-team continuous improvement/process optimization;                                   ; salesforce/crm systems knowledge implied through business travel/accounting platforms usage, and other business software tools implied by context.