Director, Product Marketing

Location

NAMER

Employment Type

Full time

Location Type

Remote

Department

Campaign Marketing

Compensation

• USAUS $231.8K – $347.7K
• CanadaCanada CA$231.8K – CA$347.7K

We believe all Zapiens should be rewarded competitively and equitably, using practices that are simple and transparent. This philosophy ensures we’re able to find, grow, and retain exceptional people from a broad range of backgrounds. Here’s how we define our compensation principles:

• Competitive: Zapier pays well among the technology sector.
• Equitable: Consistent pay practices; Pay for impact
• Simple: Pay is well understood, and pay practices are built for scale.
• Transparent: Zapiens know how pay works, including how their pay is determined.

A Candidate's compensation package is finalized once the interview process is concluded and accounts for demonstrated experience, job knowledge, skills, abilities, and internal equity. We use a business impact approach to base pay, which means we set pay for all Zapiens based on their demonstrated impact on Zapier’s success. In alignment with that philosophy, the upper half of a pay range is typically reserved for individuals who have consistently demonstrated a high impact in their current role and level while at Zapier. For more information on Zapier’s Total Rewards please click here.

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Zapier is hiring a Director of Product Marketing to lead our next phase of growth. This is a strategic and hands-on leadership role. You’ll own how we position Zapier to buyers, evolve our GTM motion to match rapid product innovation, and manage a team at the edge of AI-driven marketing. You’ll partner closely with Product, Engineering, Sales, and Marketing leadership to define where we play, how we win, and what our true moat is. You’ll move the team from traditional, campaign-based launches to a more continuous, insight-driven GTM engine, one that keeps pace with how fast we’re shipping. If you’re someone who can zoom out to define strategy and zoom in to rewrite a deck, challenge a product roadmap, or jump into a sales deal, you’ll thrive here.

About You

• 8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTM
• Led and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fast
• Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaigns
• Strong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moat
• Understand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processes
• Experience evolving GTM models before, moving from big launches to more iterative,...