Job Posting: European Marketing Lead

Location: London, UK (Hybrid) Salary: £65,000 - £80,000 + 25% bonus + equity

About the Role

Join Muzz, a fast-growing Muslim dating app aiming to become the first billion-dollar Muslim app. The role focuses on leading growth efforts across Europe (UK, France, Germany, Belgium, Netherlands, Turkey) with a strong digital growth and brand marketing focus.

Responsibilities

Strategic Leadership

• Develop and implement marketing strategy for the region/countries to drive brand awareness, sign-ups, and retention.
• Identify opportunities and challenges in markets.
• Set clear objectives and KPIs for local teams.
• Foster creative innovation.

Team Management

• Lead and mentor a team of 10 marketing professionals.
• Provide guidance, coaching, and performance feedback.
• Enhance team projects with strategic input.
• Collaborate closely with local teams to maximize impact.

Brand Building and Campaign Execution

• Oversee planning, execution, and measurement of integrated marketing campaigns across digital and real channels.
• Develop compelling brand messaging tailored to each market.
• Work with performance marketing to optimize budget for ROI and KPIs.
• Enhance brand awareness through consistent messaging and storytelling specific to each country.
• Use data analytics to measure campaign effectiveness and optimize performance.
• Track key metrics including spend, CAC (Customer Acquisition Cost), retention, and user quality.
• Report marketing performance to senior leadership.

Requirements

• 6+ years experience in startup or fast-paced consumer business (preferably tech), ideally across multiple European markets.
• Hands-on performance marketing experience executing UA (User Acquisition) campaigns on major ad platforms.
• Proven expertise in Go-To-Market (GTM) planning and execution.
• Deep understanding of cultural nuances, consumer behavior, media landscapes in Europe.
• Strong leadership experience managing cross-border marketing teams.
• Exceptional data skills for evaluating and optimizing marketing activities.
• Success in both online and offline brand building.
• Strong understanding of Muslim culture in the region through lived experience or professional exposure.
• Fluency in English and French; bonus if fluent in French, German, Dutch, Turkish or Darija.
• Excellent project management and communication skills; ability to work across multiple time zones.

Why Join Muzz?

• Profitable Consumer Tech startup backed by Y Combinator (S17), based in London.
• Leading app in Muslim dating space with over 12 million members worldwide.
• Opportunity to work with talented people on impactful challenges.
• Diverse team inclusive of Muslims/non-Muslims from various backgrounds.
• Meaningful equity participation for all team members.
• One day off per month dedicated to learning and development.
• International travel twice a year for team bonding events.
• Regular social activities (mini golf, hikes, game nights).
• Generous holiday/PTO: at least 33 days annually regardless of location.

Hiring Process

1. Submit CV
2. Initial video call
3. Complete technical exercise
4. Interview (in person or remote)

Receive offer

Application

Click "Apply Now" on the website or send your application directly to careers@muzz.com including CV and optionally a cover letter. End of job posting details.