Field Marketing Manager, Startups

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things. At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our AMER region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact. You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.

About the Role:

You'll be the dedicated hire focused on the Startups segment, working cross-functionally with Sales, PMM, and Demand Generation to bring high-impact field marketing and ABM initiatives to life. But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default — and our job is to make sure they feel that. We're not their first check, but we're their first deploy. The Startups program is our opportunity to deliver a white-glove, Four Seasons-caliber experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are earlier-stage and more impressionable than ever, shaping how they think about building for the AI-native web; and making Vercel the obvious, taste-defining default for the tech stacks of tomorrow. You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.

What You Will Do:

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in,...