Field Marketing Manager, Startups (EMEA)

Location

London

Employment Type

Full Time

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our EMEA region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact. You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.

About the Role:

You'll be the dedicated hire focused on the Startups segment, working cross-functionally with Sales, PMM, and Demand Generation to bring high-impact field marketing and ABM initiatives to life. But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default; and our job is to make sure they feel that. We're not their first check, but we're their first deployment. Working closely with startups is our opportunity to deliver a best-in class experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are at the earliest stage and shaping how they think about building for the AI-native web; and making Vercel the tech stack of choice. You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.

What You'll Do:

Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in,... plan... events to drive qualified leads...
Engineer Founder Experiences: Own strategy & execution of hosted/sponsored/partner events engaging founders & technical decision-makers...
Cultivate Founder & Venture Ecosystem: Build & nurture relationships across global startup & VC community...
Build & Execute ABM Playbooks: Architect full-funnel ABM programs targeting high-value accounts...
Accelerate Funnel: Design creative data-informed tactics moving buyers faster...
Drive Measurable Impact: Use data to test/measure/refine programs...
Collaborate to Win: Work cross-functionally ensuring consistent messaging & buyer experience...
Travel Requirements: Participate globally (~30% travel)...

About You:

5+ years experience in field marketing/Demand Gen running ABM strategies.
Marketed to engineering audience or worked within AI/devtools/cloud computing industry.
Genuine feel for founder/international startup culture; understand early-stage company values/trust-building.
Taste for premium experiences executed at any budget.
Analytical & scrappy; comfortable working with data for decisions/experiments.
High-agency; builds without waiting for permission.
Strong analytical skills; excellent project management; great collaborator & communicator.
Excited about building high-impact marketing function from ground up.

Bonus If You:

Experience marketing developer communities or running technical content programs.
Existing relationships within venture/startup ecosystem regionally.
Worked in both high-growth startups & large-scale enterprises.

Benefits:

Competitive compensation including equity.
Inclusive Healthcare Package.
Learn & Grow: mentorship & event attendance support.
Flexible Time Off.
Gear provided plus WFH budget for workspace setup.

The London base pay range: 90k - 113k GBP; actual salary based on skills/experience/location; compensation outside London adjusted accordingly; total package may include benefits/equity/bonus depending on role/recruiter info provided during hiring process. Vercel committed to fostering inclusive community; encourages applications even if not all boxes checked.

Remote Work Info

Not explicitly stated; significant travel (~30%) globally required for field marketing activities.

Experience Level

5+ years in field marketing & Demand Gen with hands-on ABM strategy experience.