Founding Marketer

Location

Weave HQ

Employment Type

Full time

Location Type

On-site

Department

Marketing

Compensation

$100K – $140K • 0.01% – 0.1%

Weave (YC W25) is building the definitive platform for understanding and improving how engineering teams work. We believe the way engineering output is measured today is fundamentally broken and that modern AI can give teams a far more accurate and actionable view of productivity, impact, and collaboration. Trusted by 200+ customers including Robinhood, Rho and Browserbase, we've delivered consistent double-digit month-over-month revenue growth since May and are looking to accelerate. We've raised a $4.2M seed round and are backed by Moonfire, Burst Capital, and Y Combinator (W25). As Weave's Founding Creative Marketer, your job is to make every launch feel inevitable, primed by content, sequenced across channels and impossible to ignore. You will turn Weave into the brand the best engineering teams in the world default to.

What We’re Building

Weave is rethinking engineering output from first principles. We use AI to:

Understand how engineers actually work (not just what they ship)
Surface meaningful insights about productivity, quality, collaboration and impact
Help teams improve outcomes without vanity metrics or surveillance

Our goal is not to optimize for “more output,” but for better engineering.

The Team You’ll Work With

You’ll work directly with:

Andrew (CTO) – previously a founding engineer at Causal, MIT alum. Andrew has been in your shoes and is deeply committed to providing the mentorship, ownership and growth he had as an early engineer.
Adam (CEO) – leads sales and customer discovery. Adam is a former sales executive at multiple high-growth startups and deeply embedded with customers and scaled multiple sales teams from $0-30M in ARR.

This is a small, intense, highly collaborative team. You will have real ownership from day one.

The Role

This isn't a traditional marketing role and we're not looking for a traditional marketer. The closest thing we can describe it as is a mashup of product marketing manager, content engineer, creative director, and video producer. You'll be responsible for shaping the product story, writing the words, editing the videos, designing the graphics, and shipping campaigns. We launch tier-1A products on a cadence most companies can't match, and we want every launch to feel inevitable by the time it ships: primed by content, sequenced across channels, and impossible to ignore. This is a rare early-career opportunity to take real ownership over launches that move the business. Not to assist on someone else's strategy, not to optimize a slice of a funnel, but to own the thing end to end and be measured on whether it drove pipeline, signups, and brand. If you've been waiting for the role where you actually get the keys, this is it. If your idea of fun is reverse-engineering why a Startup launch went viral, scripting and cutting a launch video at midnight because the hook just clicked, and then arguing with the CEO about whether the open, this is the role.

Responsibilities

Own launches end to end. Plan, sequence and ship tier-1 product launches. From positioning and naming to the launch video, the LinkedIn thread, the landing page, the customer quotes, and the follow-on content that keeps it alive for two weeks instead of two days.
Build the creative. You're the one making the assets, not just briefing them. Launch videos, ads, landing pages, blog graphics, demo edits, social cuts. You can take an idea from concept to shipped asset without waiting on a freelancer.
Build the content engine. Write and edit posts, threads, blogs, case studies, and launch collateral that get shared bay people we want as customers. You'll be both the writer and the editor, pushing the bar on every piece that goes out.
Run the growth playbook. Design, run, and measure experiments across organic social, paid, SEO, lifecycle, partnerships,and community.Kill what doesn't work,double down on what does.
Partner with product. Sit in room when we're scoping next release.Push back on launches that won't land.Sharpen ones that will.
**Build brand.Weave should feel like obvious choice for best engineering teams in world.You're person making sure every touchpoint reinforces that.
**Be flexible.Some days you'll be writing copy others you'll be in Premiere or Figma briefing podcast guest or wiring attribution pipeline.We're inventing function as we go.

Qualifications

Must-Have

Proven track record on launch videos: scripted shot edited shipped launch content drove pipeline can show receipts.
Gone viral on X & LinkedIn repeatedly: produced breakout content can explain why worked.
Advanced editing chops: Premiere After Effects Figma CapCut fast good motion design sound design pacing opinions.
Write exceptionally well: write LinkedIn post gets shared blog post cited launch announcement makes engineers stop scrolling.
Product taste: tell difference between launch worth effort vs one isn't articulate why.
Move fast & own outcomes: don't wait brief write brief ship thing report happened.
Care about developer tools: don't have be engineer genuinely care about audience what read/share/roll eyes at.

Nice-to-Have

Experience early-stage startup Seed-Series B even if not marketing role
Background marketing developer tools/AI/ML platforms/infrastructure software
Editorial/journalism background high bar writing
Shipped product yourself/run side project/worked closely enough engineers think like one
Run own newsletter/YouTube channel/creator account grown strength work

Why Join

Competitive pay + early equity
Health/vision/dental insurance covered
Free lunch/dinners/snacks
Yearly team offsite regular team events
Yearly $500 learning/development stipend
Work SF one fastest moving teams (95%+ percentile code output)

About Interview Process:

1\.15-minute intro call 2\.30-minute interview CEO 3\.30-minute interview Founding GTM Engineer 4\.1-hour interview CEO 5\.3–5 day paid work trial plan & execute real launch with us Compensation Range: $100K - $140K