About the job

Most cybersecurity companies ignore small businesses. Too small, too fragmented, too hard to reach at scale. We think that's the wrong bet and a massive opportunity. The SMB market (companies under 200 employees) is one of Riot's biggest growth levers. Cyber attacks are increasingly targeting smaller companies, and incoming regulations will soon force thousands of them to act. What doesn't exist yet is a scalable way to reach them. That's exactly what this role is about. What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid-Market and Enterprise.

What you will do 🤝

As our first Head of Small Business, you will build Riot's SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments, and shipping systems that work What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to our CEO and cofounder, this is a 0 > 1 role with company-level impact

Build Riot’s inbound growth engine

Define Riot’s SMB acquisition strategy from scratch Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.) Build scalable growth loops and repeatable acquisition systems

Own and optimize the full growth funnel

Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention Identify friction points and design experiments to improve conversion Work closely with Product to improve product-led growth mechanics

Build the growth stack and systems

Implement the tools, automation and infrastructure required to scale Set up performance tracking and data analysis frameworks Build repeatable and scalable acquisition processes

Run high-velocity experimentation

Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels) Test messaging, positioning and distribution strategies Continuously run rapid test-and-learn cycles

Work cross-functionally to unlock growth

Collaborate closely with Product, Sales and Customer Success Translate market and user insights into product and GTM improvements Contribute to Riot’s broader go-to-market strategy