USD per year
About the job
Most cybersecurity companies ignore small businesses. Too small, too fragmented, too hard to reach at scale. We think that's the wrong bet and a massive opportunity. The SMB market (companies under 200 employees) is one of Riot's biggest growth levers. Cyber attacks are increasingly targeting smaller companies, and incoming regulations will soon force thousands of them to act. What doesn't exist yet is a scalable way to reach them. That's exactly what this role is about. What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid-Market and Enterprise.
What you will do 🤝
As our first Head of Small Business, you will build Riot's SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments, and shipping systems that work What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to our CEO and cofounder, this is a 0 > 1 role with company-level impact
Build Riot’s inbound growth engine
Define Riot’s SMB acquisition strategy from scratch Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.) Build scalable growth loops and repeatable acquisition systems
Own and optimize the full growth funnel
Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention Identify friction points and design experiments to improve conversion Work closely with Product to improve product-led growth mechanics
Build the growth stack and systems
Implement the tools, automation and infrastructure required to scale Set up performance tracking and data analysis frameworks Build repeatable and scalable acquisition processes
Run high-velocity experimentation
Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels) Test messaging, positioning and distribution strategies Continuously run rapid test-and-learn cycles
Work cross-functionally to unlock growth
Collaborate closely with Product, Sales and Customer Success Translate market and user insights into product and GTM improvements Contribute to Riot’s broader go-to-market strategy
This job posting has expired and is no longer accepting applications.
Browse Active JobsRiot is the leading employee security posture management platform, keeping thousands of the world's leading companies safe from hackers. It protects over 2,000,000 employees in leading organizations. Riot addresses the rise of AI-powered cyberattacks targeting employees, which have grown by 1,275% since the launch of ChatGPT, by providing a new approach beyond traditional cyber awareness solutions. The platform offers best-in-class tools to protect employees every step of the way, including Awareness (effortless cybersecurity culture), Studio (craft courses to fit your content), Simulation (practical phishing training), Sonar (stop permission drift), Inbox (24/7 cybersecurity hotline), Breaches (real-time data breach detection), and Slash (catch attacks others miss). Riot provides a single integrated Karma score to help set security priorities and track company progress, automatically syncs with Google, Microsoft, and Okta directories, and delivers training and breach intelligence in 31 languages. Riot is the first real-time employee cybersecurity monitoring solution designed for the age of generative AI-driven cyberattacks, enabling cybersecurity teams to assess and improve their employees' cyber posture as the first line of defense against hackers.
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