Group Manager, Acquisition Marketing, B2B

Location

San Francisco; Hybrid

About Superhuman

• Superhuman is an AI productivity platform integrating Grammarly, Coda, Mail, and Go.
• Founded in 2009.
• Empowers over 40 million people and 50,000 organizations worldwide.

The Opportunity

• Role: Group Manager, Acquisition Marketing (B2B).
• Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise segments.
• Responsibilities include building and optimizing B2B lead generation and customer acquisition strategies.
• Manage paid B2B motion end to end.
• Collaborate with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, and Product teams.

In this role:

• Own execution and performance of B2B paid acquisition campaigns.
• Develop media plans with channel mix, budget allocation, pacing, KPI frameworks.
• Build growth forecasts tied to revenue targets.
• Lead strategy across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, YouTube.
• Design measurement and attribution frameworks.
• Manage experimentation pipeline for innovation.
• Partner cross-functionally for alignment on targeting and messaging.
• Report performance to leadership focusing on LTV/CAC, CPA, incrementality.
• Manage and mentor 1–2 channel specialists/contractors.

We’re Looking For Someone Who:

• Has 8–10+ years in digital/performance marketing with deep B2B paid acquisition expertise.
• Can translate target audiences into comprehensive media plans aligned to revenue goals.
• Has a strong track record connecting creative and channel strategy to business outcomes.
• Experienced in media buying and optimization with testing frameworks.
• Skilled in forecasting performance metrics like reach, conversion, pipeline contribution.
• Comfortable as a working manager involved in execution and strategy reporting.
• Experienced managing small teams with coaching skills.
• Strong analytical skills; SQL and advanced attribution experience is a plus.
• Collaborative across multiple teams including Creative and Product Marketing.

Compensation And Benefits

United States Salary Ranges:

• Zone 1: $186000 – $255000/year (USD)
• Zone 2: $167000 – $230000/year (USD)

Benefits include:

• Health care (medical/dental/vision/mental health/fertility)
• Disability and life insurance
• 401(k) and RRSP matching
• Paid parental leave
• Paid time off (20 days), holidays (12 days), floating holidays (2 days), flexible sick time
• Stipends for caregiving, pet care, wellness, home office
• Professional development budget

Equal Opportunity Statement

Superhuman encourages applications from all backgrounds and does not discriminate based on protected characteristics. It participates in US federal E-Verify program.