About the role

Company Overview

Morf is an automation and patient engagement platform that empowers healthcare providers to eliminate tedious administrative tasks and focus on patient care as they grow. We’re a small, scrappy team driven by empathy for our customers and teammates, pride in and mastery of our craft, and a passion for bringing healthcare IT into the 21st century.

⚡️ Why This Role Matters

We’ve proven early traction — with Google Ads, self-serve signups, and founder-led sales calls — but now we’re ready to scale. As our Founding Growth Lead, you’ll own the go-to-market function and sit at the leadership table shaping how Morf grows. This is not a plug-and-play role — it’s a founding team position where you’ll define and execute the growth playbook, balancing experimentation with building the repeatable systems that will scale Morf from early traction to category leader. You’ll have autonomy to test channels, refine positioning, and own the metrics that matter most, while working closely with the CEO and eventually building out a team under you. If you’ve been looking for the chance to be a true company builder — not just an operator — this is it.

🚀 What You’ll Do

1. Lead Growth Strategy and Execution

• Take full ownership of growth across SEM, SEO, outbound, and product-led / inside sales.
• Manage and collaborate with consultants (SEM, SEO) to refine paid acquisition and content strategies while also rolling up your sleeves to build landing pages, write copy, and run campaigns.
• Continuously run experiments across channels and strategies, doubling down on what drives measurable results.

2. Build and Optimize Lead Funnel

• Design and manage the full lead funnel — capture, scoring, nurture, and conversion.
• Define and own key metrics (lead volume, CAC, pipeline velocity, win rates, churn) and use them to drive decision-making.
• Work with the CEO and product team to refine conversion and onboarding paths, reducing friction and increasing activation.

3. Drive Sales Pipeline and Enablement

• Develop inside sales processes: inbound qualification, follow-up cadences,...