Growth Lead, Performance

Location New York HQ Address 55 5th Ave #1701, New York, New York , 10003 Employment Type Full time Location Type On-site Department Growth Compensation

$160K – $210K
Offers Equity
Offers Bonus

Compensation Philosophy: At Avoca, we believe compensation should reflect the value people bring and set them up to share in what we're building. Our total compensation package includes a competitive base salary, equity, and a comprehensive benefits suite covering medical, dental, and vision insurance, a company-sponsored 401(k), flexible PTO, and daily in-office meals. Final compensation is determined by experience, skills, and qualifications, and our recruiting team will walk you through the full details as you move through the process.

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy in-office teams in both locations, every hire here has an immediate and visible impact.

About the Role

We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth. Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion measurement optimization. But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities build channels from scratch turn what works into repeatable engines. You’re equally comfortable setting strategy getting into details of campaign creative concept landing page or experiment. The scope is wide whitespace real. We’re looking for smart high-agency person who builds own leverage. You’ll report directly to Head of Growth work on company’s highest-priority channels growth bets.

What You'll Do

Build scale paid social paid search into major revenue drivers for business
Own paid acquisition end end including strategy execution budget allocation creative testing conversion measurement optimization
Build high-velocity experimentation engine across audiences messaging creative offers landing pages
Translate customer insights performance data into campaigns resonate home services operators drive qualified pipeline
Set performance targets allocate investment based pipeline CAC channel efficiency revenue
Partner closely Sales RevOps Product Marketing ensure tight feedback loop ICPs lead quality SLAs pipeline handoff process
Use AI automation increase speed quality campaign development analysis experimentation
Identify test scale growth channels beyond paid acquisition turning most promising opportunities into repeatable growth engines

What You’ll Bring

5+ years experience performance marketing growth marketing demand generation ideally fast-growing B2B technology company
Strong track record personally building scaling paid social programs deep expertise Meta platforms
Strong paid search experience fluency across acquisition funnel media creative conversion measurement
Experience owning meaningful budgets making investment decisions based pipeline quality marginal efficiency growth potential
History managing toward qualified pipeline revenue not just leads clicks platform-reported conversions
Strong analytical creative instincts ability turn customer insight performance data clear hypotheses compelling campaigns
Broad growth experience ability build test scale channels beyond paid media
Fluency AI tools bias toward using automation increase output learning velocity

Who You Are

Builder wants own both work outcome setting strategy launching optimizing campaigns
Deep performance marketing expertise energized finding building whatever channel move numbers
Thinks terms qualified pipeline CAC revenue caring deeply about details drive them
Combines analytical rigor strong creative judgment understanding message offer matter media plan
Moves quickly runs disciplined experiments makes clear decisions even when data imperfect
Creates clarity ambiguous situations doesn’t need established playbook large team perfect info make progress
Curious resourceful willing roll sleeves no task too small helps move company forward
Wants work person NYC ambitious team moves quickly holds high bar

Bonus Points:

Experience marketing mid-market buyers high velocity sales motion
Experience vertical SaaS home services
Track record building new growth channels zero scaling meaningful sources pipeline

Benefits:

Comprehensive medical dental vision insurance
Company-sponsored 401(k) Vestwell
Flexible PTO plus U.S federal holidays
Company-wide off-sites
Daily in-office lunch Parkday
Dinner covered working late
Commuter benefits late-night rideshare
Standing desks workspace accommodations available request
All core tools software provided