Growth Marketing Lead, Demand

Own and scale Attio’s growth efforts

Location

London [Hybrid]

Engagement Type

Full-time

Attio is on a mission to redefine CRM for the AI era.

We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Lead to own and drive Attio’s demand generation efforts — with a strong focus on mid-market customer acquisition — reporting into the VP of Marketing. This is a senior early-leader role for a hands-on B2B growth marketer with deep demand generation experience, who’s excited to build, iterate, and scale what works in a high-growth, product-led SaaS environment.

What you'll do

• Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid-market customers — with a clear focus on pipeline creation, sales velocity, and revenue impact across the full funnel.
• Support Sales & SDR Motion: Partner closely with Sales and SDR teams to support outbound efforts through targeted campaigns, enablement assets, sequencing support, and insights that improve conversion and meeting quality.
• Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid-market and high-intent accounts — working cross-functionally to identify target accounts, tailor messaging, and coordinate multi-channel engagement.
• Build Mid-Funnel Content Flywheels: Develop and scale mid-funnel content programs (e.g. case studies, product narratives, workshops, playbooks, and customer proof) that nurture interest, educate buying groups, and accelerate deals through the pipeline.
• Develop Targeted GTM Programs: Create and run audience-specific initiatives (e.g. mid-market campaigns, partner programs, and verticalised plays) that increase relevance, engagement, and adoption.
• Optimise Lifecycle & Activation: Partner with Product, Sales, and Customer teams to build lifecycle programs that drive activation, conversion, and retention — improving funnel efficiency end-to-end.
• Be Hands-On, Then Scale: Operate hands-on initially — owning execution,...