Growth Marketing Manager, AI Creative & Content Systems

Apply RemoteNew York, NY, US Req ID: R0005624 Posted Date: 01/12/26 It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The way growth marketing content gets made is fundamentally changing, and this role puts you at the center of that shift. Cash App is seeking a Growth Marketing Manager, AI Creative & Content Systems to own and scale the AI-powered creative and content engine behind one of the most recognized brands in fintech. You'll design the systems that turn campaign strategy into production-ready paid creative, landing pages, and editorial content faster, smarter, and at a scale that wasn't possible a year ago. This isn't about adding AI to an existing process. It's about reimagining the process entirely: how creative gets briefed, built, tested, and optimized, with agentic AI at the center. But systems are only as good as the output. You'll need a sharp eye for what makes creative work; the ability to look at an AI-generated ad or article and know instantly whether it's on-brand, compelling, and ready to ship. You'll be both the architect of the production engine and the editor-in-chief of what it produces, ensuring every asset meets Cash App's high bar for creative excellence. Reporting to the Creative & Content Strategy Lead, you'll work at the intersection of growth marketing, content strategy, and AI systems, collaborating closely with creative strategists, growth marketers, designers, product managers,and engineering. If you've been waiting for a role where you get to build the future of marketing production from the ground up,this is it. You Will:

• Design,built,and maintain agentic AI workflows that generate paid creative assets web landing pages,and editorial content at scale
• Own end-to-end creative content production pipeline from brief development through AI-assisted generation quality review deployment ensuring reliable repeatable system that ships on schedule
• Serve as creative editorial quality filter for all AI-generated output ensuring every asset is on-brand strategically sound meets Cash App's standards for visual written excellence
• Collaborate with creative strategists growth marketers translate campaign briefs performance insights into AI-generated creative variations content resonate audiences
• Design execute structured creative testing frameworks continuously improve paid creative performance inform AI-generated iterations
• Analyze paid creative organic content performance connecting asset-level data full-funnel metrics refine AI-generated outputs demonstrate efficiency gains
• Develop execute content strategies increase organic visibility traffic through SEO AI-enhanced search optimization (AEO)
• Establish quality standards review processes governance frameworks ensure AI-generated content meets brand legal compliance performance requirements regulated financial services environment

You Have:

• 2+ years experience growth marketing strong foundation paid creative strategy content strategy performance marketing
• Sharp creative editorial eye evaluate visual design ad copy long-form content confidence identifying what works what doesn't why know great creative see articulate what makes great
• Strong writing visual sensibility capable producing high-quality written content evaluating visual creative even using AI assist understand composition messaging hierarchy brand voice
• Demonstrated hands-on experience building deploying AI-powered workflows for creative or content production not just using AI tools but architecting agentic multi-step systems around them
• Strong understanding paid media creative best practices across major platforms ability translate performance data actionable creative direction
• Experience designing running structuredcreative testing programs data-driven approach measuring optimizing adcreativecontentperformance
• Experience developingcontentstrategies driveorganicvisibility includingunderstanding SEO fundamentals emergingAI-enhancedsearchoptimization(AEO)
• Proven ability collaborate cross-functionallywithcreative design product engineeringteams shipworkonaconsistentcadence
• Builder mindset comfortable prototyping new workflows evaluating emerging tools shipping MVPs before perfecting them

We're working build more inclusive economy where customers have equal access opportunity striveto live by same values building workplace Block equal opportunity employer evaluating employees job applicants without regard identity legally protected class consider qualified applicants arrest conviction records employment accordance state local laws fair chance ordinances believe being fair committed inclusive interview experience including providing reasonable accommodationsto disabled applicants throughout recruitment process encourage applicants share needed accommodations recruiter treat requests confidentially possible. Want learn more about building workplace fairand square? Check out I+D page. Block takes market-based approach pay pay may vary depending location U.S.locations categorized into one four zones based costof labor index geographic area successful candidate’s starting pay determined based job-related skills experience qualifications work location market conditions ranges may modified future. To find location’s zone designation please referto resource Ifa locationof interest not listed please speakwith recruiter additional information. Zone A: $111700—$167500 USD Zone B: $103800—$155800 USD Zone C: $98200—$147400 USD Zone D: $89400—$134000 USD Application Guidelines: Candidates may submit up to 9 active applications within 60-day period Reapplications tothe same role accepted 90 days after previous application reviewed. Use of AI in Our Hiring Process: We may use automated AI tools toevaluate job applications efficiency consistency comply local regulations including bias audits handle personal data accordance state local privacy laws Contact us here with hiring practice data usage questions. Every benefit offer designed goal empowering youto do best work career building life want Remote work medical insurance flexible time off retirement savings plans modern family planning some offering Check out other benefits Block Inc.(NYSE: XYZ) builds technology increase access global economy Each brands unlocks different aspects economy more people Square makes commerce financial services accessibletosellers Cash App isthe easy waytospend send store money Afterpay transforming way customers manage spending over time TIDAL music platform empowers artists thrive entrepreneurs Bitkey simple self-custody wallet builtfor bitcoin Proto suite bitcoin mining products services Together helping build financial system open everyone.