Job Description for Growth Marketing Manager at Fleetio (Remote - USA): About Fleetio:

• Modern software platform for fleet operations management.
• Leading transportation technology company.
• Raised $450M in Series D funding in March 2025.
• Founding member of the Rails Foundation.

Role Overview:

• Blend performance marketing expertise with strategic thinking, experimentation, and operational rigor.
• Scale pipeline through paid search, paid social, and SEO balancing efficiency, attribution, and long-term growth.
• Manage ad platforms and agency relationships.
• Understand growth marketing's role in revenue engine from campaign strategy to lifecycle impact.

Key Responsibilities:

1. Own and scale paid acquisition programs:

• Lead paid search and social strategy on Google Ads, LinkedIn, Meta, YouTube, emerging channels.
• Partner with external paid media agencies for strategy, performance evaluation, experimentation.
• Manage six-figure monthly media investments focusing on forecasting, efficiency, scalability.
• Build scalable evergreen campaigns; test audiences, messaging, creative.

1. Drive SEO and organic growth initiatives:

• Partner with SEO agency and content teams to execute organic growth strategy.
• Shape SEO priorities: technical optimization, content strategy, search intent, conversion opportunities.
• Evaluate SEO performance; identify improvement opportunities.
• Use search insights and competitive research for campaign/content strategies.

1. Lead integrated growth campaigns:

• Support integrated campaign launches across paid, organic, content, events, outbound motions.
• Collaborate with Product Marketing and Content teams on messaging and targeting alignment.
• Support amplification strategies for product launches, webinars, customer stories, reports, events.
• Work with Creative teams/agencies on ad creative and landing pages.

Experience Required:

• 5+ years in B2B SaaS growth marketing/demand generation/performance marketing.
• Expertise managing paid search/social campaigns at scale with six-figure budgets.
• Strong SEO strategy knowledge including organic growth and search intent optimization.
• Experience managing external agencies for paid media/SEO programs.
• Ability to balance strategic oversight with hands-on channel knowledge and analysis.
• Experience building evergreen acquisition programs and integrated campaigns.
• Analytical mindset using data for optimization/investment decisions.
• Familiarity with marketing automation, attribution, lead scoring/routing concepts.
• Comfortable working independently and cross-functionally (Marketing, Sales, RevOps).
• Experience leveraging AI tools/automation in growth or paid media programs.

Benefits:

• Multiple health/dental coverage options (100% employee coverage; 50% family).
• Vision insurance.
• Incentive stock options.
• 401(k) match of 4%.
• PTO: 4 weeks (increases after year two).
• 12 company holidays + 2 floating holidays.
• Parental leave: birthing parent 16 weeks paid; non-birthing parent 4 weeks paid.
• FSA & HSA options available.
• Short/long term disability (short term fully paid).
• Community service funds; professional development funds; wellbeing fund ($150 quarterly).
• Business expense stipend ($125 quarterly).
• Mac laptop + new hire equipment stipend provided.
• Fully stocked kitchen with drinks/snacks (Birmingham office only).
• Remote work friendly since 2012.

Equal Employment Opportunity Statement: Fleetio provides equal employment opportunities without discrimination or harassment based on qualifications or merit. Employment is at will.