Job Description: GTM Automation Engineer at Hubstaff

Location

• United States; Brazil; Canada; Poland; Romania; Spain
• Remote

Employment Type

• Full time

Department

• Marketing

About Hubstaff & The Opportunity

• Hubstaff serves over 140,000 global users with workforce analytics, time tracking, and workforce management software.
• Fully remote company for over a decade.
• Investing heavily in AI, automation, and signal-driven go-to-market (GTM) systems.
• This is the first GTM Automation Engineer role at Hubstaff to build the function from scratch.
• Collaborate with Marketing, Sales, Revenue Operations, and Customer Success leaders.
• Focus on automation, AI workflows, and GTM systems for outbound growth, account-based marketing, and revenue generation.

What You'll Do

Build and Scale Signal-Based GTM Systems

• Design workflows transforming product usage, intent, hiring, firmographic, and behavioral signals into automated sales and marketing actions.
• Build repeatable systems to identify, prioritize, and engage target accounts timely.
• Create scalable triggers for better targeting, personalization, and pipeline generation.

Own Outbound and Account-Based Infrastructure

• Build account identification, enrichment, scoring, segmentation, orchestration systems.
• Improve outbound efficiency via automation, data enrichment, intelligent targeting.
• Partner with Marketing and Sales to create scalable outbound motions.

Design AI-Powered Automation Workflows

• Build AI-assisted workflows for account research, prioritization, enrichment, routing, personalization.
• Use tools like Claude Code, AI Studio, ChatGPT, emerging agent frameworks to boost GTM efficiency.
• Evaluate/implement new technologies enhancing automation and revenue generation.

Drive GTM Experimentation

• Test new ICPs (Ideal Customer Profiles), messaging strategies, engagement channels.
• Launch experiments; measure outcomes; iterate based on performance.
• Help shape long-term AI-powered go-to-market execution strategy.

What We're Looking For

Must-Haves

• 5+ years in GTM Engineering or related technical GTM roles (Growth Operations,

Revenue Operations etc.).

• Experience building/deploying automation workflows with measurable business impact.
• Strong HubSpot experience (workflows,

integrations, custom objects).

• Experience with AI-assisted workflows and agent-based systems.
• Experience in outbound sales motions including ABM (Account-Based Marketing), demand generation.
• Ability to connect APIs/systems/data sources using low-code/no-code/light-code solutions.
• Strong systems-thinking mindset; ability to collaborate across teams (Marketing/Sales/Success/Product/Data).
• Excellent communication skills for technical/business stakeholders.

Nice to Haves

• Experience with Clay,

Common Room, Apollo, 6sense, Lemlist, Outreach, Salesloft or similar platforms.

• Experience with agentic workflow tools like Claude Code,

n8n, AI Studio or similar frameworks.

• Basic scripting skills in Python/JavaScript/SQL/APIs.
• Experience in PLG SaaS or hybrid PLG + sales-assisted SaaS environments.
• Experience building GTM systems from scratch in startup or growth-stage companies.

Compensation & Benefits

• Salary range: $110,

000–$140, 000 USD annually (based on experience/location/alignment).

• Fully remote work environment flexibility.
• Opportunity to impact as a founding member of a new function.

Inclusion at Hubstaff

Hubstaff is an equal opportunity employer committed to diversity and inclusion.