GTM Marketer

GTM Marketer

About the company

• 200+ Revenue transformations delivered
• $6B+ Revenue optimized
• 16 yrs On the market

DevriX is hiring a GTM Marketer to help plan and execute go-to-market motions for our B2B client portfolio, from positioning and messaging through launch execution and channel strategy. You will work inside a growth team that owns the full path from market research and ICP definition to launch execution, keeping positioning, messaging, and channel plans aligned across paid, organic, and lifecycle programs. This is a full-time, on-site role based in our Sofia office.

What you'll do

Client GTM Portfolio

1. Run go-to-market planning and execution initiatives for our portfolio of B2B clients across North America and Europe. 2. Build GTM roadmaps per account: launch scope, target segments, channel mix, budget split, and success metrics. 3. Present GTM plans and results to client stakeholders, and translate their business goals into concrete campaign work. 4. Adapt each motion to the client's market maturity, sales cycle, and buying committee.

Strategy & Positioning

1. Support go-to-market planning for new client initiatives and internal product launches. 2. Collaborate on messaging architecture and positioning across products, services, and segments. 3. Contribute to ICP definition, TAM segmentation, competitor mapping, and market research. 4. Turn research findings into value propositions, narratives, and proof points the team can use.

Launch Coordination

1. Coordinate launch timelines across paid, organic, and lifecycle channels.

2. Keep launch calendars and QA checklists current so campaigns ship on time and with clean data. 3. Work with engineering, delivery, content, and design teams to keep launch scope and timing aligned. 4. Brief and review creative, landing pages, and campaign assets ahead of each launch.

Execution & Delivery

1. Turn positioning into launch assets: landing pages, campaign briefs, and sales enablement material. 2. Track launch performance across channels, report on pipeline impact, and share findings with the wider team.

1. Run post-launch reviews and feed the learnings into the next motion.

4. Document GTM playbooks and templates so recurring launch work is repeatable across accounts.

What you'll bring

Experience in B2B go-to-market or product marketing.

1. Familiarity with positioning, messaging, and launch planning.

Strong written communication skills.

Who you'd work with

As part of DevriX's growth team...