Head of Category Expansion

Location: Bengaluru, Karnataka, India Employment Type: Full-time

About us

At Vahan, we are building the first AI-powered recruitment marketplace for India’s 300 million-strong blue-collar workforce, opening doors to economic opportunities and brighter futures. Already India’s largest recruitment platform, Vahan is supported by marquee investors like Khosla Ventures, Y Combinator, Airtel, Vijay Shekhar Sharma (CEO, Paytm), and leading executives from Google and Facebook. Our customers include names like Swiggy, Zomato, Rapido, Zepto, and many more. We leverage cutting-edge technology and AI to recruit for the workforces of some of the most recognized companies in the country. Our vision is ambitious: to become the go-to platform for blue-collar professionals worldwide, empowering them with not just earning opportunities but also the tools, benefits, and support they need to thrive. We aim to impact over a billion lives worldwide, creating a future where everyone has access to economic prosperity. If our vision excites you, Vahan might just be your next adventure. We’re on the hunt for driven individuals who love tackling big challenges. If this sounds like your kind of journey, dive into the details and see where you can make your mark.

About the Role

The Head of Category Expansion will spearhead Vahan’s next wave of growth by launching and scaling entirely new worker categories and verticals from scratch. You’ll operate as a mini-CEO for all new categories — owning research, operations, product thinking, and strategy to take the category from 0 to 10 and ensure lifetime viability. You will partner closely with cross-functional teams to develop and execute scalable GTM and operating playbooks, while ensuring profitability and long-term category success. This is a high-stakes, high-ownership role that sits at the core of our strategic growth roadmap.

What You Will Own

• New Category Launches: Drive the launch of new worker categories—from market research and GTM planning to execution and early traction.
• P&L Ownership: Own and manage the end-to-end P&L for each new category, ensuring financial viability and hitting revenue targets.
• Playbook Development: Design scalable operational and product playbooks to ensure categories are built to last—not just to launch.
• Cross-functional Leadership: Work across Product, Sales, Operations, and Marketing to align efforts, unblock dependencies, and deliver results.
• 0→10 Execution: Build traction in early stages, get the first 1000 workers placed, and set the roadmap for scaling to 10x.
• Process vs Product Thinking: Make sharp judgment calls on when to solve problems via product, process, or people, ensuring fast, cost-effective growth.
• Strategic Initiatives: Continuously identify new opportunities, pilot initiatives, and evaluate category adjacencies for future expansion.

You Will Thrive in This Role If You

• Have proven experience launching new verticals...