USD per year
Head of Demand Generation
Location
New York City; Toronto
Address
New York City, New York
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
Compensation Range
$200K - $215K • Offers Equity
About Abacum
Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners with the strong participation of Cathay Innovation, Y Combinator, Atomico,...
About the Role
Abacum has built the foundations of a working demand generation engine. It helped us 3x our revenue in 2025 and raise an amazing $60 million Series B but now we need someone who can take what's here and scale it to ensure we hit our ambitious growth targets. And this is where you come in! As our Head of Demand Generation , you'll own the marketing-sourced pipeline across all our channels (paid search, paid social, lifecycle email, organic, and emerging). You'll work closely with our Paid Acquisition Specialist in Barcelona, partner with the broader marketing and sales teams to turn our strong foundations into a predictable, high-velocity demand engine. This isn't a "run the ads" role — it's a strategic seat where you'll decide what to build,...
What You'll Own
- Demand Generation Strategy: Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel.
- Paid acquisition: Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages. Allocate budget to highest-ROI channels weekly.
- Lifecycle & nurture: Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster.
- Experimentation: Run structured tests on channels,...
Skills Extracted
Marketing strategy; Paid search; Paid social; Lifecycle email marketing; Organic growth; Emerging channels; Paid Acquisition; Google Ads; LinkedIn advertising; Newsletters; Email nurture sequences; Re-engagement campaigns; Lead scoring rules; HubSpot CRM; Experimentation methodologies; Data-driven decision making; Reporting dashboards; Pipeline management; Cost per opportunity analysis; MQL to SQO conversion tracking; Channel-level ROI analysis; Competitive content coordination; Bottom-of-funnel content creation; Account-Based Marketing (ABM); BDR coordination; Outbound campaign alignment; Target list quality management.
Abacum is an AI-native FP&A platform designed for FP&A teams to plan, report, model, and forecast on one platform. It connects source systems, automates busywork, and provides leverage for teams to lead. Features include AI Intelligence (Backsolving, Data Cleaning, Classification, Anomaly Detection, Modelling, Scenario Planning, Forecasting), Collaborative Financial Planning, Financial Reporting with dashboards and AI summaries, and Data Management with self-service integrations and ETL. Built for continuous collaborative planning that stays in sync with business growth. Supports FP&A processes year-round including Budgeting & Forecasting, Headcount Planning, Revenue Planning, Scenario Planning, Investor Reporting, P&L/BS/CF reporting, and Roll Ups. Offers expert onboarding and support included. Self-service & scalable by design; designed for adoption beyond finance; finance-owned not expert dependent. SOC 2 Type II certified, ISO 27001 certified, GDPR compliant.
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