About the role 👋 About Us NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025. We operate two core products:

NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
Rafiki, our B2B payments infrastructure, is powering global payments.

Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always. At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever. Join us in building Payments for the Next Billion 🙌 Your Mission We are hiring a Head of Growth to lead and scale NALA’s global user growth across acquisition, activation, engagement, and retention. This role sits on the leadership team and is responsible for building and owning the strategy, team, and execution plan that drives measurable consumer growth. The ideal candidate brings deep experience in fast-moving, high-growth environments and combines strategic capability with a hands-on approach. You will work closely with Product, Engineering and Data to deliver meaningful, sustained growth. 🎯 Your Responsibilities in this Role Strategy & Ownership

Define and lead NALA’s global growth strategy across paid, organic, and product-led channels
Build a growth roadmap that aligns with company objectives and delivers compounding user and revenue growth
Own and evolve brand positioning and campaign architecture across regions
Set growth goals, budgets, and regional strategies with clear accountability and business linkage
Work directly with the CEO and other executives to align growth strategy with company-wide objectives and resource planning
Defend growth investments using clear business logic — even where direct attribution is not immediate

Team Building & Leadership

Build and lead a high-performing growth function across performance, lifecycle, analytics, and experimentation
Establish and run the operating system for growth: KPIs, sprints, weekly rituals,and quarterly planning
Hire,develope,and retain high-performing growth professionals across multiple subfunctionsand geographies
Proven manager withthe leadership experienceand data familiarityto effectively define goals,strategies,and budgetsfor thesubteamsand regions within their remit
Has successfully managedgrowth teams of5+ peopleacross functions such as paid acquisition ,content ,analytics ,and regional marketing

Execution & Measurement

Launchand optimise campaignsacross Meta ,Google ,SEO ,referral ,influencer ,and emerging channels
Buildand scale repeatablegrowth processes ,experimentation pipelines ,and reporting frameworks
Establish measurement systems ,attribution models ,and reporting dashboards that function reliably across multiple markets
Own CAC (Customer Acquisition Cost) ,LTV (Lifetime Value) ,payback ,and revenue impact from all growth activity
Bring an experimentation mindsetto identify,test,and scale newgrowth opportunities

Cross-Functional Collaboration

Collaborate closelywith Productand Engineeringto shapegrowth loops directly into the product
Partnerwith regional leadsand compliance to localise acquisitionand engagement strategies
Translate complex analysisinto clear business recommendations that inform cross-functional decision-making
Contribute to company-wide OKRs (Objectives & Key Results) ,quarterly planning,and cross-market go-to-market execution

🔥 Must-have requirements Experience:

Proven experience owning growthin a B2C technology company at scale (ideally Series A–C or post-product-market fit)
Strong track recordof improving CAC (Customer Acquisition Cost) ,retention,and LTV (Lifetime Value) across diverse marketsand user segments
Experience hiring,developing,and leading cross-functional growth teams

Skills:

Analytical -with examplesand experienceof this .
Deep knowledgeof performance marketing,lifecycle strategy ,attribution,and growth experimentation
Builds repeatable processesand scalable frameworks—not just individual campaigns
Strong data analysis mindsetwith fluencyin forecasting,dashboards,A/B testing
Effective communicatorwith a track recordof influencing senior stakeholdersandaligning exec teams

Mindset:

Outcome-driven ,commercially sharp,and highly executional
Comfortable navigating ambiguityand building structurein real-time
Collaborative ,low ego ,and proactive —with high standardsand ownership mentality

💪 Nice to have requirements

Experience in payments,F X ,or remittance
Previous founder experience
Background in data analytics or growth ops

✅ Success in the role looks like 3 Month Metrics:

Deliver a full growth diagnostic by channel ,market ,and funnel stage
Launch first set of experiments across1–2 key acquisition or conversion levers
Finalise hiring plan for immediate growth needsand close first hire
Establish operating cadencewith Product ,Data ,and Execs

6 Month Metrics:

Weekly growth sprints runningwith measurable learnings
First scaled experiment showing material CAC or activation improvement
Clear reporting ongrowth impactand roadmapfor next quarter
Active contributionto strategic planningand company OKRs ⭐️ Benefits

-27 Days Off Plus UK Bank Holidays : Take the time to decompress . Working at a startup is hard!

Birthday Leave : Celebrate your special daywith a bonus day offto take offin that month .
Enhanced Parental Leave - We offer16 weeks of full payfor the primary caregiverand4 weeks of full payfor thesecondary caregiver(After a6-month probationary period)
Global Workspace : Get access to WeWork locations worldwide .
Learning Budget : Fuel yourgrowthwith $1000 annuallyfor learningand development .
Sarabi : Themed snacksand Friday lunch focusedon building great working relationshipswith the team .
Monthly Socials : Join fun social events every monthfor great times .
Free Coffee : Enjoy barista-style coffeeat your fingertips .