Head of Growth, Algeria

About the role

We are looking for a Head of Growth in Algeria to drive user acquisition, optimize retention, and scale our market presence. Key responsibilities:

Develop and Execute Growth Strategy

• Build and implement a data-driven go-to-market strategy to expand Elevate Pay’s footprint in Algeria.
• Define and manage country-specific user acquisition channels, ensuring cost-efficient and high-quality signups.

User Acquisition & Retention

• Lead growth initiatives across influencer partnerships, targeted content, and referral programs.
• Optimize conversion funnels and retention strategies to maintain strong deposit retention and reduce churn.

Market Expansion & Local Partnerships

• Identify and establish partnerships with key stakeholders including remote work communities and local financial institutions.
• Ensure Elevate Pay differentiates itself through localized solutions that address real pain points.

Performance & Analytics

• Track and analyze key growth metrics.
• Use data to iterate marketing spend and maximize ROI on acquisition efforts.

Leadership & Cross-functional Collaboration

• Work closely with the product, compliance, and operations teams to refine Elevate Pay’s strategy.
• Hire and manage a small but highly effective local team to execute growth initiatives.

About Elevate (formerly Bloom)

We launched in January 2024 and became profitable before the end of the year.