PermitFlow

Construction's AI Platform

Head of Marketing

$300K - $400K•New York City, NY Job type Full-time Role Marketing Experience 6+ years Visa US citizen/visa only Apply to PermitFlow and hundreds of other fast-growing YC startups with a singleprofile. Apply to role 7;

About the role

PermitFlow is redefining how America builds. Were an applied AI company serving the nations builders, tackling one of the largest information challenges in the economy: understanding what can be built, where, and how. Our AI agent workforce helps the fastest-growing construction companies navigate everything from permitting and licensing to inspections and project closeouts  accelerating housing, clean-energy, and infrastructure development across the country. Despite being a $1.6T industry, construction still suffers from massive delays, wasted capital, and lost opportunity. PermitFlow has already delivered unprecedented speed, accuracy, and visibility to over $20B in development, helping contractors reduce compliance time, de-risk projects, and scale with confidence. As the U.S. enters a new capex supercycle across data centers, factories, housing, and renewables, joining PermitFlow means building the AI infrastructure at the core of every construction project driving the next wave of reindustrialization. Weve raised over $90M, most recently completing our Series B , from top-tier investors including Accel , Kleiner Perkins , Initialized , Y Combinator , Felicis , and Altos Ventures , with backing from leaders at OpenAI , Google , Procore , ServiceTitan , Zillow , PlanGrid , and Uber . Our HQ is in New York City with a hybrid schedule (3 in-office days per week). We prefer NYC-based candidates or those open to relocation.

ROLE OVERVIEW

Were entering our next stage of growth  transforming a proven product into a scalable, predictable growth engine  and building the brand that will define our category. You8ll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We8re looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end  from strategy to execution  and help make PermitFlow the category-defining brand in construction tech.

WHAT YOU8LL DO

You8ll own the strategy, execution, and growth engine that powers our next chapter of company expansion.

1. Build a Predictable Pipeline Engine

• Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
• Drive data-driven experimentation of new channels  fast testing loops,creative iteration,and funnel optimization.

2. Lead ABM and Enterprise Demand

• Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
• Partner with Sales on 1-to-1 tactics: examples could include tailored ads,custom mailers,event activations,and prospect-specific collateral.

3. Strengthen Product Marketing and Positioning

• Own ICP clarity,competitive messaging,and value propositions across verticals.
• Build enablement materials that convert  one-pagers,decks,landing pages,and case studies.
• Partner with Product and Sales to tighten feedback loops and refine positioning by segment.

4. Build and Elevate the PermitFlow Brand

• Define the PermitFlow brand narrative and identity across all touchpoints  visual,verbal,and experiential.
• Position PermitFlow as the category-defining leader in AI-driven pre-construction.
• Ensure consistent storytelling across marketing,sales,and customer communications.

5. Lead Content Strategy Across the Customer Lifecycle

• Oversee content strategy spanning the full marketing,sales,and customer lifecycle  from awareness to advocacy.
• Develop narratives,campaigns,and thought leadership that educate and inspire the market.
• Partner cross-functionally to ensure content drives measurable engagement and pipeline impact.

6. Optimize the Funnel and MarTech Stack

• Improve data visibility across every stage of the funnel.
• Build a best-in-class MarTech stack that drives real results.

7. Build and Lead a Lean,High-Leverage Team

• Manage and coach internal marketersand external agencies.
• Define success metrics,accountability,and an experimentation culture.
• Partner cross-functionally with Sales,Product,RevOps,and Leadership to align GTM strategy.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Audit all current programs,clarify funnel metrics,establish baseline dashboards,and identify quick wins. Begin experimenting with new channels.
• 60 Days: Deliver a refreshed positioning narrative. Standupand launch first ABM campaigns. Evaluate new channel experimentsand adjust accordingly.
• 90 Days: Hit our monthly SQL targets,improve our inbound conversion rates,

and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.

WHO YOU ARE

• Full-stack B2B marketer with 712 years of experience across demand generation,

ABM, and product marketing, ideally in a startup or scale-up environment.

• Builder-operator: You can architect systemsand run campaigns yourself.
• Excited by ambiguityand speed. You move fast,

test ideas, and iterate.

• Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
• Deep familiarity with HubSpot,

Salesforce, paid media, and marketing analytics.

• Proven ability to partner with Salesand drive measurable pipeline impact.
• You’re excited by the idea of building the marketing foundation for a category-defining company 

and seeing your work directly shape how cities, homes, and businesses get built.

• (Bonus) Experience marketing to construction,

optech, or vertical SaaS audiences.

What We Offer (Full Time Roles Only)

• Competitive salary

and meaningful equity in a high-growth company

• Comprehensive medical,

dental, and vision coverage

• Flexible PTO

and paid family leave

• Home office & equipment stipend
• Hybrid NYC office culture (3 days in-office/week)

w ith direct access to leadership

• In-Office Lunch & Dinner Provided

*PermitFlow provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race,color,religion,...