Head of Marketing

Location

San Francisco

Employment Type

Full time

Location Type

On-site

Department

Marketing

Compensation

L6 - Sr Manager $155K – $185K • Offers Equity
L7 - Director $175K – $210K • Offers Equity

About Probably Genetic

Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible. We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it. Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity.

About the Role

We’re looking for a Head of Marketing to lead and develop our entire marketing engine — from performance marketing to brand, integrated campaigns, and patient experience. This is a hands-on role for someone who is deeply fluent in metrics and experimentation, but who also understands how brand, trust, and storytelling drive long-term growth. You’ll operate with deep scope and influence and serve as a critical member of the leadership team.

What You’ll Do

Growth & Performance Marketing

Own (consumer) patient acquisition strategy across paid, organic, and lifecycle channels (e.g., paid search/social, SEO, partnerships, email, CRO, and AI tools).
Design and run rigorous experimentation programs (A/B testing, cohort analysis, funnel optimization).
Build clear performance dashboards tied to CAC, LTV, conversion rates, payback, and retention.
Continuously optimize spend, channels, and messaging based on data and insights.

Analytics & Strategy

Be the internal authority on marketing metrics, attribution, and insights.
Translate data into clear narratives and recommendations for executives and the board.
Define short- and long-term marketing strategy aligned with company growth stages (Series A → C+ and B2C → B2B).
Identify new growth opportunities, channels, and partnerships.

Patient Experience & Lifecycle

Oversee the marketing components of the patient journey from first touch through activation and ongoing engagement.
Balance AI with human relationships to ensure patient communications are clear, empathetic, compliant, and effective.
Use qualitative and quantitative feedback to continuously improve patient experience and outcomes and leverage to inform continued development of core product.
Ensure marketing reflects real patient needs, not just growth metrics.

Brand & Integrated Marketing

Develop and steward a differentiated brand that builds trust with patients,... caregivers,... partners,... investors.
Lead integrated campaigns that connect performance channels with content,... PR,... partnerships,... storytelling.
Help position the company at the forefront of healthtech + AI,... balancing credibility with accessibility.

Leadership & Scale

Act as a player-coach: highly hands-on now,... clear vision for building a world-class marketing team over time that blends AI orchestration... fractional needs over time.

What We’re Looking For

7+ years of marketing experience,... significant hands-on ownership in performance marketing.
Experience leading or owning marketing at highly regulated consumer tech (healthcare consumer; AI-driven a big plus).
Deep fluency in marketing analytics,... experimentation,... ROI-driven decision-making; proficient in spreadsheets... AI automation.
Demonstrated ability to balance brand... performance — you believe best growth comes from both.
Strong understanding of patient or consumer journeys... trust-based marketing.
Comfortable operating in early-stage environments: scrappy,... strategic,... execution-oriented.
Clear communicator who can influence across disciplines... levels.

Nice to Have

Experience marketing AI-enabled or data-driven healthcare products.
Familiarity with HIPAA,... healthcare compliance,... regulated messaging.
Experience scaling marketing from early stages onward.

Why This Role Is Special

You’ll redefine marketing at mission-driven company solving real problems for real patients.
You’ll have true ownership... executive visibility from day one.
You’ll shape not just growth but how patients experience... trust our brand.
You’ll have real seat at table partnering closely with Founder CEO who really gets it.

What we offer at Probably Genetic:

Engaging... supportive team all on mission to improve lives
Fair... equitable compensation with competitive early-stage equity grants
Generous Flexible Time off policy actually used
Parental Leave Benefits (12 weeks for both birthing... non-birthing)
Hybrid flexible work with high-trust... autonomy
Bright inviting pet-friendly office Downtown SF near transit
“work from anywhere” policy up to 4 weeks/year
Regular team retreats exciting destinations
Health Benefits including medical dental vision therapy FSA 401k

and more! Probably Genetic committed fostering welcoming inclusive work environment people all genders sexuality ethnicity socioeconomic background life experiences. Urge candidates all backgrounds apply. If require specific accommodations interview or consider working let us know. Compensation Range: $155K - $210K